Jim Ross vs Michael Cole and other rivalries in WWE

Here we take a look back at Jim Ross's best WWE rivalries.

Jim Ross and Michael Cole in a file photo [Image-WWE.com]
By Blesson Daniel | May 24, 2022 | 3 Min Read follow icon Follow Us

Jim Ross is widely recognized as the “Voice of WWE.” He was an excellent commentator. He was never the kind of man who would get inside the ring. His mic skills were so great that he didn’t need to get inside the ring and destroy someone, just by roasting them. In his career, Jim Ross has not had many rivalries or matches. But what he had in his career cannot be forgotten. He only had a few moments to shine in the ring, and he never failed to surprise the fans. So, here we will look back at his greatest rivalries in WWE.

“The Coach” Jonathan Coachman

Following Unforgiven 2003, co-General Manager “Stone Cold” Steve Austin scheduled a match between JR and Jonathan Coachman for the following week, in which JR would reclaim his and Jerry Lawler’s Raw commentator jobs with a win. To begin the September 29 Raw, co-General Manager Eric Bischoff let Coach choose the stipulation for the bout. Because he’d considered whipping JR, he decided on a (first-ever) Country Whipping match.

Ross had an early edge with the leather strap, although he would later take some lashes. Coach’s offensive would be stopped by a low blow, allowing JR to get in a couple more whips. Bischoff would try to intervene, but Ross fended him off with a few strap whips. JR and Lawler returned to the Raw announcers’ table after delivering a stunner on Coach before earning the pin.

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Eric Bischoff

JR’s debut singles bout took place on Raw on February 17, 2003. Bischoff battled and lost to the returning “Stone Cold” Steve Austin at No Way Out six days later; this was Austin’s first appearance in WWE since his notorious company quit in June 2002. On that Raw, Bischoff declared that he will battle Steve Austin’s best buddy Jim Ross that night to hype himself up for the bout.

Eric Bischoff declared the bout No Holds Barred before the match, allowing his enforcer Chief Morley to assault JR right away. Morley placed a cinderblock near Ross’ head, which Bischoff kicked in, causing Jim to be bloodied. Jerry Lawler attempted but failed to help JR by running down to the ring. Bischoff’s last attack to the mid-section paralyzed JR, allowing Eric to win by pinfall on way to No Way Out.

Michael Cole

The “trilogy” of Ross vs. Cole began on Raw on April 25, 2011, with the famous Country Whipping tag team bout to be six days later. JR’s first bout in 6 years took place on the night of the 2011 WWE Draft. Michael mocked Ross’ weight and took his cowboy hat to intimidate the Oklahoman in the Cole fight, which was simply cheap heat. Ross soon got his hands on Cole and began tossing and striking him. After hitting JR’s supporter Jerry Lawler at ringside, Michael’s enforcer Jack Swagger would make his way into the ring. Swagger assaulted JR, causing Cole to be disqualified, giving JR the victory and an unpleasant beating.