WWE continues to solidify its partnership with Snickers and WWE 2K24 as the Presenting Partners for WrestleMania, marking the third consecutive year of collaboration between these renowned brands.
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WWE continues to solidify its partnership with Snickers and WWE 2K24 as the Presenting Partners for WrestleMania, marking the third consecutive year of collaboration between these renowned brands. The announcement, made by Mars, Take-Two Interactive, and WWE, underscores the enduring success and popularity of this dynamic alliance within the realm of sports entertainment.
Scheduled for Saturday, April 6, and Sunday, April 7, 2024, at Lincoln Financial Field in Philadelphia, WrestleMania XL promises to deliver unparalleled excitement and spectacle to fans worldwide. The partnership between SNICKERS® and WWE® 2K24 serves as a testament to their commitment to enhancing the fan experience and elevating the profile of this iconic event.
Martin Terwilliger, Marketing Vice President at Mars Wrigley, expressed SNICKERS’ pride in returning to WrestleMania, emphasizing their dedication to providing WWE fans with a satisfying experience. The partnership with WWE 2K24 further enhances the multi-platform campaign leading up to WrestleMania, ensuring maximum engagement and excitement among the passionate fanbase.
Dennis Ceccarelli, Senior Vice President and General Manager of Sports at 2K, echoed the sentiment of collaboration, highlighting the synergy between WWE 2K24 and SNICKERS in co-presenting WrestleMania XL. Ceccarelli’s enthusiastic support for cover Superstars, including Rhea Ripley, underscores the excitement surrounding the upcoming WWE 2K24 video game release.
Grant Norris-Jones, EVP & Head of Global Partnerships at TKO, emphasized the significance of the partnership in shaping WrestleMania XL into the biggest event in WWE history. The collaboration extends beyond traditional platforms, encompassing WWE’s flagship TV programs, digital and social media content, and live events, ensuring widespread exposure and engagement.
The inclusion of custom digital and social content on WWE.com and WWE’s YouTube channel further amplifies the reach and impact of the partnership, catering to the diverse preferences of the global WWE audience. As WrestleMania XL approaches, anticipation continues to build, fueled by the collective efforts of SNICKERS, WWE 2K24, and WWE.
Notably, the press release also sheds light on the personal investment of the 2K executive in rooting for Rhea Ripley to triumph over Becky Lynch at WrestleMania 40. Ripley’s prominence as one of the cover stars of WWE 2K24 underscores the alignment of brand interests and personal preferences within the context of this collaborative venture.
With limited tickets still available for WrestleMania XL, anticipation mounts for an unforgettable weekend of action, entertainment, and camaraderie. As SNICKERS and WWE 2K24 continue to champion the spirit of WrestleMania, fans can expect nothing short of an exhilarating celebration of sports entertainment at its finest.
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