Theodore Robert Rufus Long, born on September 15, 1947, is a retired professional wrestling personality. He made a name for himself in World Championship Wrestling and World Wrestling Entertainment (WWE) by taking on various roles like referee, manager, and authority figure throughout his long career in the industry. However, he will forever be remembered as the beloved General Manager of WWE’s SmackDown brand where he entertained fans with his charismatic persona and famous catchphrase “Holla, Holla, Holla!” spanning over three decades. With lasting contributions to the professional wrestling world, Theodore Long will always remain a legend.
Theodore Long’s journey to WWE was characterized by his successful career in both NWA and WCW. Beginning as a referee in the National Wrestling Alliance, he rose to officiate matches featuring legendary wrestlers like Dusty Rhodes, Ric Flair, and The Road Warriors. Due to his inherent personality and lively demeanor, Long graduated from merely managing bouts to being an office manager himself.
Long managed in WCW throughout the 1990s and participated in various memorable storylines and feuds. He also served as a color commentator for WCW Saturday Night briefly in 1998 before returning to his managerial role. Theodore Long made his WWE debut in 1998 as a referee. During his career, he oversaw several high-profile matches, including the main event of the 2000 King of the Ring pay-per-view, which featured The Rock, Triple H, and Kurt Angle. He eventually transitioned back to a managerial role in 2002 where he helped guide wrestlers such as D’Lo Brown, Rodney Mack, and Mark Henry.
In 2004, WWE’s SmackDown brand appointed Long as the General Manager. During Long’s tenure as SmackDown General Manager, he had an active presence in numerous storylines and feuds. He notably engaged in a verbal clash with WWE Chairman Vince McMahon. And also pursued a romantic relationship with WWE Diva Kristal Marshall. Furthermore, Long briefly held the position of General Manager for the ECW brand in 2008.
By 2023, Theodore Long’s net worth is roughly estimated to be $3 million. This accumulation of wealth can be attributed to his remarkable career throughout the wrestling industry stretching over three decades. His various roles within the WWE, especially as a manager and authority figure, have significantly contributed to his financial success. Moreover, his induction into the prestigious WWE Hall of Fame back in 2017 cemented his legacy.
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