Dwayne Johnson, known for his heroic roles and action-packed performances, has taken on a surprising new role in his latest commercial for ZOA Energy drinks
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Dwayne Johnson, known for his heroic roles and action-packed performances, has taken on a surprising new role in his latest commercial for ZOA Energy drinks: a stressed remote-working mom. In a comedic twist, The Rock showcases his versatility by portraying various characters, including an overwhelmed working mother, an aerial acrobatics newbie, and a surgeon.
Set to the backdrop of Latto’s hit “Big Energy,” the ad highlights Johnson’s comedic chops as he navigates the challenges faced by each character before seamlessly transforming into himself, effortlessly completing tasks with focus and swagger. The commercial aims to inspire viewers to embrace their “Big Dwayne Energy,” encouraging authenticity and self-confidence.
“I wanted to create a campaign where I could look as ridiculous as possible and put me in these ridiculous outfits and clothing that I would still have fun in,” Johnson shared, emphasizing the lighthearted nature of the ad.
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Of all the roles he portrayed, Johnson particularly enjoyed recreating his iconic ’90s look, complete with a black turtleneck, gold chain, mom jeans, and a fanny pack. The actor’s playful nod to his past persona as ’90s Rock adds a nostalgic touch to the commercial, earning praise for its “Big Dwayne Energy.”
The ZOA Energy commercial will be featured across various platforms and marketing efforts throughout the year, including partnerships with the United Football League (UFL), influencer programming, social contests, seasonal promotions, and experiential pop-up moments. According to Dany Garcia, Chief Visionary Officer of ZOA Energy, the brand’s mission is to empower individuals to embrace their uniqueness and fuel their potential with confidence and determination.
With Johnson’s humorous portrayal of a working mom, the commercial delivers a refreshing and entertaining take on energy drink advertising, showcasing the actor’s willingness to embrace unconventional roles and connect with audiences in unexpected ways.
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