The BCCI, with stringent conditions for bidders, explicitly stated it would not entertain bids from Chinese companies or brands, citing a reluctance to associate with firms from countries lacking friendly relations with India.
Tata Group secures the Indian Premier League (IPL) title rights until 2028 after successfully extending the deal for the next five years. The agreement includes a commitment to contribute INR 500 crore per season. Tata exercised its privilege, as outlined in the Invitation To Tender (ITT) document, to match any competitive offer, choosing to align with the INR 2500 crore valuation presented by the Aditya Birla Group. The Board of Control for Cricket in India (BCCI) endorsed this decision on Friday.
The Tata Group initially acquired the rights in 2022, sub-licensing from Vivo, which sought to withdraw due to various reasons, including its Chinese connections. Vivo had originally secured the rights for a planned five-year period starting in the 2018 season, committing to pay INR 2199 crore. However, the deal ran for six years due to a pandemic-induced pause.
When diplomatic tensions between India and China challenged the IPL-Vivo deal in 2022, the Tata Group stepped in, contributing INR 365 crore per season. Following the successful conclusion of this arrangement, the Tatas were granted the right to match any new offers, leading to their acceptance of the Aditya Birla Group’s bid of INR 2500 crore for the next five years.
The BCCI, with stringent conditions for bidders, explicitly stated it would not entertain bids from Chinese companies or brands, citing a reluctance to associate with firms from countries lacking friendly relations with India. The ITT document specifies this condition, emphasizing that corporate entities bidding must not be incorporated in jurisdictions lacking friendly relations with India. The reserve price for the title rights was set at INR 365 crore, equivalent to the amount paid by the Tata Group in the last two seasons.
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