Skyesports is the largest esports tournament organiser in South Asia, with competitions held under its own IPs.
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Rooter, India’s largest game streaming platform, announced today that it had acquired the media rights to all of Skyesports’ IPs for the next year, in one of the largest media rights deals in esports. Skyesports is the largest esports tournament organiser in South Asia, with competitions held under its own IPs. Rooter bags media rights deal for Esports tournaments by Skyesports
In the future, all of Skyesports’ original competitions will be exclusively broadcast on Rooter. The tournaments will be streamed in multiple languages, including Hindi, English, Tamil, Kannada, Malayalam, Bengali, and Telugu, in order to meet Skyesports and Rooter’s goal of making esports and game streaming as accessible as possible. Viewers who participate in Skyesports competitions on Rooter will also receive some special rewards.
Rooter, dubbed the “Twitch of India,” already has a sizable user base in the country, with over 35 million downloads on the Google Play Store and Apple’s App Store. This agreement will allow the platform to expand its presence in the esports market by leveraging Skyespots’ large viewer base. Skyesports attracted over 200 million viewers across all of its tournaments last year, with a peak concurrent viewership record of 221,000 set during the Skyesports Championship 3.0 BGMI Finals.
Rooter will also produce additional content based on Skyesports’ IPs throughout the year to provide fans with more entertainment.
Commenting on this strategic agreement, Dipesh Agarwal, Co-Founder and COO, Rooter, said, “Skyesports is renowned for hosting some of the major esports tournaments in the country. Teaming up with a platform redefining Indian esports, this comes as a landmark deal for both entities. Rooter is the fastest growing gaming platform in India and we will help Skyesports reach millions of fans who will get the best esports content exclusively on Rooter. We also look forward to working with Shiva and the rest of the team to provide multiple engagement opportunities for fans with esports teams on Rooter’s platform.”
Speaking on the deal, Shiva Nandy, Founder and CEO, Skyesports said: “Our goal has always been to make Skyesports’ IPs, which have been homegrown in India, more accessible. I am sure that our esports content will feel right at home on Rooter’s platform. Additionally, by distributing the media rights, we are empowering Rooter to implement strategies to further engage our already large audience. We look forward to closely working with them throughout the year to enhance the watching experience for the viewers while building esports from the grassroots level and launching more premium IPs.”
Rajan Navani, Founder and CEO, JetSynthesys said, “With Skyesports, we envisioned the creation of a closely-knit esports ecosystem at the grassroots level. It’s a pleasure to have Rooter join us as a partner and we look forward to working together with them to be able to accelerate our growth in terms of viewership in India.”
Also Read: Skyesports 2022 roadmap and a return to LAN events – Sportslumo
Skyesports unveiled its 2022 roadmap earlier this month, with over $530,000 (Rs. 4 crores) in prize money up for grabs across several tournaments. The Skyesports Grand Slam, Skyesports Pro League, Skyesports League, Skyesports Championship, and Skyesports Mobile Open will all return with a new format this year. Battlegrounds Mobile India (BGMI), League of Legends, Free Fire, Valorant, Hearthstone, FIFA, Real Cricket, Supercell titles, and others will be available in each IP.
In addition, the Skyesports League and Skyesports Championship 4.0 will be held as LAN events, marking the company’s return to offline events after more than two years.
Rooter, founded in 2016 by Piyush Kumar and Dipesh Agarwal, has quickly grown to become India’s largest game streaming platform. The company announced in January 2022 that it had raised $25 million in a series A funding round led by Lightbox, March Gaming, and Duane Park Ventures. The streaming platform signed renowned Indian cricketer Yuzvendra Chahal in December 2021, who will exclusively stream on the platform. Last week, the company also announced OR Esports, the dominant BGMI team, as its official broadcast partner. It also signed an exclusive streaming agreement with Team Soul’s competitive BGMI lineup.
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