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US based multimedia and record label giant, Warner Music Group (WMG) and new age digital entertainment and technology company JetSynthesys have come together and partnered with each other for an exclusive deal.
Moving forward, JetSynthesys will be WMG’s official India partner for anything and everything related to label licensing and acquisition, artist management, event management, original content creation across music, short videos and films. Not just that, it will also handle the company’s mobile gaming and esports.
Perez-Soto Alfonso Javier, President Emerging Markets, Warner Music Group said, “India is one of the strongest emerging markets globally when it comes to entertainment, across formats and verticals. Valued at around Rs 15 billion in 2020, the Indian music industry itself is estimated to reach INR 23 Bn by the end of 2023 according to recent industry reports. JetSynthesys has shown remarkable growth in the last few years, especially in gaming and esports and digital products and platforms.”
Additionally, JetSynthesys, which is known around the globe for gaming, digital entertainment, and interest-based social community platforms, will invest Rs 200 crore into the Indian gaming industry in over the next three years to ramp up its foothold in the Indian gaming scene more.
“Together we aim to strengthen the ecosystem and contribute to the proliferating industry by catering to the rising demand for newer entertainment avenues. Through this partnership, we also aim to bolster our offerings at JetSynthesys’ Global Music Junction, taking it to the next level”, said Rajan Navani, Vice Chairman & Managing Director, JetSynthesys.
“Warner Music Group made its official foray into India last year and we’ve been working on building our presence in the country since then. The association with JetSynthesys comes at a rather opportune moment when the Indian music industry, and the entertainment space in general, is on an unprecedented growth spree. As one of the top three names in the music entertainment space globally, WMG is always on the lookout for innovating and growing the space further. The association with JetSynthesys not only helps us bolster the music space in India but also get dynamic high-interest verticals like gaming and esports into our fold”, said Jay Mehta, Managing Director, Warner Music, South Asia.
Commenting on the development, Rajkumar Singh, CEO, Global Music Junction Pvt. Ltd. (JetSynthesys’ digital entertainment venture and one of the leading vernacular music labels in the country) said, “The Indian entertainment industry has always been a bustling space and the pandemic has offering it a further shot in the arm.
Through this association and capital infusion, we aim to build the ecosystem further, strengthen existing forms of entertainment and also create newer formats. Most importantly, this will help us make Global Music Junction an even stronger entity in the vernacular music space and also scale JetSynthesys’ digital entertainment arm further.”
Having major focus on across gaming, digital entertainment, JetSynthesys has seen a lot of growth in many untouched niches in the country. One of the major step into this was their partnership with Skyesports and formed Jet Skyesports Pvt Ltd. However, this happened a few months back. Over the years, JetSynthesys has become a leading name in the gaming category, particularly known for developing mobile games. It’s known for its global publishing partnerships with WWE, Square Enix and Hollywood film Passengers and Floyd Mayweather.
After acquiring Nautilus Mobile, with the result, Real Cricket, JetSynthesys is also the #1 skill-based cricket gaming franchise in the world with 120 Mn+ downloads and 1.2 crore+ monthly active users. In addition to developing cutting edge and popular games in-house, JetSynthesys is the co-founder of India’s most successful e-sports company, Nodwin Gaming.
JetSynthesys Gaming was borne out of a deep love of game conceptualization, development, and publishing. To put it simply, we are a group of people who are extremely passionate about games and who will go the extra mile to create great products that entice, entertain and engage our customers. Over the years, we have built a team with strong core skills in Mobile Gaming, Console Gaming, AR & VR to Publishing & Services.
In India, the company has innovated and pioneered celebrity gaming successfully with a catalog of over 300 exciting games across multiple platforms – Android, iOS, HTML and Java featuring eminent stars like Salman Khan, Sachin Tendulkar and others.
