KRAFTON India highlights the prowess of BGMI's Royale Pass in a dramatic ad clip lasting over 2 minutes, tempting users to embrace various in-game components.
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KRAFTON India, the wonderful company behind BGMI, has just released a delightful advertisement called ‘Wear Your Cred.’ It’s like watching a movie, except it’s only 2 minutes long! This advertisement urges you to be unique in the game, not just ordinary. “Wear Your Cred” is said to indicate using Royale Pass to show off your skills and be noticed. It’s not cool to be ordinary; they want you to be extraordinary! So, flaunt your gaming identity and show the world how great you are in BGMI! BGMI’s ‘Wear Your Cred’ Campaign Redefines Virtual Identity
KRAFTON India highlights the prowess of BGMI’s Royale Pass in a dramatic ad clip lasting over 2 minutes, tempting users to embrace various in-game components. The promotion encourages gamers to make Royale Pass a part of their gaming journey rather than settling for the fundamentals. ‘Wear Your Cred’ emphasises the Royale Pass’ transformative effects, forming an upgraded gaming persona for individuals.
The days of being a ‘default’ player are long gone. The ‘Wear Your Cred’ campaign highlights how the Royale Pass enables gamers to gain recognised for their unique achievements. Players that wear their credentials not only distinguish themselves, but also elicit respect and admiration from their gaming peers.
“The Royale Pass in BGMI has evolved into a significant sub-brand, as evidenced by the vast volume of YouTube and Instagram content surrounding it,” said Srinjoy Das, Associate Director of Marketing at KRAFTON India. We wanted to show off the class and wonder that comes with wearing the ultimate RPA3 costume in the game with the RPA3. It represents achievement, respect, and a departure from the mundane default state. We hope our fans love this fantastic picture as much as we enjoyed making it.”
Rahul Mathew, Chief Creative Officer of DDB Mudra Group, remarked, “BGMI isn’t just a game; it’s a community. To herald this edition of the Royale Pass, we sought to inject a serious flex into it. Following our audio disruption in a previous edition, this time, we introduce a visual disruption.”
‘Wear Your Cred’ has an influence that crosses beyond the ad film, reaching beyond the gaming community via numerous means. Its amplification will take place on social networks, with entertaining videos highlighting RPA3 elements using CGI, trending viral material, gamified contests, and in-game promos. BGMI has carefully collaborated with Key Opinion Leaders (KOLs) to ignite discussions within the gaming community, ensuring dynamic engagement with its audience.
KRAFTON India’s ‘Wear Your Cred’ campaign crosses the boundaries of conventional gaming promotions. It’s not just about playing a game; it’s about cultivating an identity, earning respect, and standing out in the virtual world. As the gaming community eagerly awaits the next iteration of BGMI’s Royale Pass, ‘Wear Your Cred’ serves as a compelling testament to the evolving nature of gaming culture.
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