The global sports brand is looking at this partnership as an avenue to invest in Indian football and further explore new paths to develop the sport in India.
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Indian Super League (ISL) franchise Hyderabad FC have signed a partnership with Danish sportswear brand Hummel. The brand has joined as the club’s official team kit partner for the upcoming 2021-22 edition of the popular league. HFC impressed everyone with their attacking style of football during the seventh season of the ISL. Hummel share a century-long history in football which makes the partnership one to watch out for. The global sports brand considers this partnership as an avenue to invest in Indian football. They are further exploring new ways and means to develop the sport in India.
“Football is ingrained in our brand DNA. We come with rich heritage in football and global partnerships with multiple renowned football clubs. It gives us immense pleasure to take this legacy ahead in India with Hyderabad FC. We are looking forward to strengthening our association with the sport even further in the coming years,” said Soumava Naskar, Hummel, India & SEA Director on the exciting partnership.
The Danish brand has a proud sports history. It is one of the most recognised team sports brands in the world with roots in football and handball. The brand has previously been worn by popular football teams like Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. Hummel continues to sponsor clubs and players within handball and football. The brand is currently involved with English Premier League (EPL) teams Everton and Southampton to name a few.
“The season last year allowed us to show a small glimpse of how we have established HFC as a unique club with a focus on youth. We’re delighted to have hummel as our official team kit partner as we set out to further build on the last season’s success. This coming season is set to be a very exciting one for our club and we are happy to kick-start it by being a part of hummel’s long-standing legacy,” read the statement from Hyderabad FC co-owner, Varun Tripuraneni.
The Hyderabad-based franchise is known for its commitment towards the game. This partnership with Hummel considering its experience in product innovation and passion for sports is the ideal fit in the club’s long-term vision.
Hyderabad FC head coach Manuel Marquez recently expressed his desire to kick off preparations for the upcoming ISL season as soon as possible.
“I have been in contact with the owners, staff, the players and the fans of Hyderabad FC, as we all begin our preparations for the new season. Life is almost back to normal here in Spain, mainly because most people are vaccinated and I think that is the key for most countries. When it comes to vacations, Menorca in the Balearic Islands is what I consider a paradise, where I can disconnect from the world. I would love to visit that place soon but a part of me wants to be back in India to start our preparations for the next season, which is just as exciting,” he told hyderabadfc.co.in in an interview from Spain.
