Jai Shah, Co-Founder at Orangutan Gaming, expressed his excitement for the partnership, saying, "We are thrilled to partner with Raiaskaran for 2023.
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In a groundbreaking move for the esports industry, Indian esports organization Orangutan Gaming has partnered with real estate company Raiaskaran to explore new opportunities in the esports space. This unique collaboration aims to provide engaging experiences for Orangutan Gaming’s fan base, known as the #Apearmy, through joint efforts in content creation, social media campaigns, and in-person events. Prominent branding and exposure across Orangutan Gaming’s channels and events are part of the deal, including being featured as a Powered-by partner and having their logo displayed on the organization’s official esports jersey for the year.
With the esports industry expecting a global recession, this partnership comes at a crucial time when sponsorships from non-endemic companies like Raiaskaran could provide financial stability and sustainability for esports organizations. It marks the first time a real estate company has entered the Indian esports scene, despite a recent dip in esports interest in India due to the absence of Battlegrounds Mobile India.
Jai Shah, Co-Founder at Orangutan Gaming, expressed his excitement for the partnership, saying, “We are thrilled to partner with Raiaskaran for 2023. This is a groundbreaking collaboration between the esports and real estate industries in India, and we are proud to lead the way. We are excited about the potential of this partnership and look forward to creating a truly unique collaboration.”
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Yuvraj S Rajan, Director of Raiaskaran, echoed this enthusiasm in the release, stating, “Raiaskaran is proud to partner with Orangutan. As a luxury real estate company, we are always on the lookout for new markets and opportunities to recognize budding talent. Esports is one of the fastest-growing industries in India, and we see great potential in partnering with Orangutan. We believe that engaging with this younger audience through esports will reshape the luxury real estate landscape in India.”
The partnership between Orangutan Gaming and Raiaskaran highlights the potential for non-endemic companies to support the esports industry, providing much-needed financial stability and sustainability. With both organizations expressing their eagerness to explore new opportunities in the esports space, the collaboration marks a promising step towards reshaping the luxury real estate landscape in India. As the esports industry continues to grow, partnerships like this will help drive its evolution and success.
This collaboration is expected to create new and exciting opportunities for both organizations, providing unique and engaging experiences for their audiences. By partnering with Orangutan Gaming, Raiaskaran has demonstrated a willingness to recognize and invest in the potential of esports, indicating a growing trend of non-endemic companies supporting the industry. The partnership is also a clear indication of the increasing importance of sponsorships and brand partnerships in the esports industry. With the expected global recession, esports organizations will need to rely on non-endemic companies like Raiaskaran to provide the necessary financial support and stability.
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