NBA goes global with NBA Paris games 2023, and partnerships with French and African governments to take the game to new heights.
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The NBA has been working hard to expand its popularity outside of North America, including through its “NBA Global Games.” Logistically, this can be a bit of a challenge in terms of travel and scheduling. On Thursday, the NBA returned overseas to Paris for “NBA Paris Game 2023,” featuring a matchup between the Chicago Bulls and Detroit Pistons. The game marked the second regular-season game in Paris, with the first being between Milwaukee and Charlotte on Jan. 24, 2020. Ralph Rivera, the managing editor of NBA Europe and the Middle East, also spoke about the pandemic’s impact on the scheduling of the NBA Global Games and how excited it was for the league to venture back to Europe this week.
This partnership takes the NBA to another level. With the North American basketball association partnering with the french government on various initiatives, a new era of global dominance will be ushered. Michael Jordan took the league worldwide, and the NBA has come so far since then. With the Chinese New year games and Kobe’s influence in Asia, the ball was rolling in the right direction.
In the last 5 years, players like Luka Doncic, Joel Embiid, and Giannis Antetekounmpo have created a lot of buzz and been more dominant than ever. The NBA is truly becoming a global league in its own right. The partnership between the National Basketball Association and the French Basketball Federation (FFBB) will be officially announced in conjunction with the Paris 2024 Olympic and Paralympic Games, where basketball will be a featured sport. In the lead-up to Paris 2024, both organizations will work together to develop grassroots basketball programs and hold events for fans and player appearances.
Managing editor Rivera said, “There has never been a better time to be a fan of the National Basketball Association in Europe than right now, and part of it is that we are able to distribute the games and our stories, both via broadcast and online.” They will expand their existing youth development programs, which have reportedly reached over 250,000 French children in the past decade, through programs such as the Jr NBA Challenge Benjamins.
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The announcement came ahead of this year’s NBA Paris Game between the Chicago Bulls and Detroit Pistons on Jan. 19 at Accor Arena.
“We’re honored to work with President Macron, the French Basketball Federation, and the LNB to build on the tremendous momentum around basketball and the NBA in France,” said NBA commissioner Adam Silver.
“President Macron strongly believes in the power of basketball to inspire and connect people everywhere, we see enormous potential to grow the game and drive economic opportunity around sport in France and Africa.”
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