Ajax melt down Eredivisie trophy and retool it into tiny stars - here's why

Ajax Amsterdam melted down their latest Eredivisie trophy to give a tiny silver star to all 42,000 season-ticket holders.

Ajax skipper Dusan Tadic poses with one of the stars sent to fans. (Image: Dusan Tadic's Twitter)

Ajax Amsterdam melted down their latest Eredivisie trophy to give a tiny silver star to all 42,000 season-ticket holders. The gestiure is a goodwill one fans for who couldn’t attend games during the coronavirus pandemic.

The club torched and recast the trophy into stars. To make things better, videos of the entire process flashed across the club’s social media handles.

“After a turbulent year, we are ensuring our fans feel part of our championship,” said chief executive Edwin van der Sar, arguably the club’s greatest-ever goalkeeper.

The project slogan is “A Piece of Victory. A Piece of History. A Piece of Ajax.”

“Previously, when we said ‘this title is for you’, we were expressing how we were doing it for the fans. However, sharing the trophy is the ultimate proof that we really are,” Van der Sar said.

Can’t wait for fans to return: Ajax skipper Tadic

Ajax skipper Dusan Tadic also echoed those sentiments. “Playing in an empty stadium doesn’t compare with an atmospheric Johan Cruijff ArenA. We have really missed our supporters over the past season here in Amsterdam and during all our matches.

“We therefore want to dedicate this title to our fans and can’t wait to play in front of them again.’

Ajax are one of the most successful sides in Holland. However, they played 30 of their 34 league games in an empty stadium this season.

The team, which plays in a 55,000-seat arena named after Dutch football icon Johan Cruyff, also won the Dutch Cup to complete a double.

The stadium could see up to 12,000 spectators present when it hosts each of four European Championship games next month. They include all three of Netherlands’ games in Group C, against Ukraine, Austria and North Macedonia.




WRITTEN BY
Sportslumo Desk

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