TECNO Mobile is a premium smartphone brand from TRANSSION Holdings. With “Stop at Nothing” as its brand essence, TECNO is committed to unlocking the best contemporary technologies for progressive individuals across global emerging markets, giving them elegantly designed products that inspire consumers to uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localised innovations which are demonstrated through their mastery of serving consumers who are “young at heart” and never stop pursuing excellence. TECNO’s portfolio spans smartphones, smart wearables and AIoT devices made for consumers in over 60 emerging markets across the world. Call of Duty Mobile POVA Cup is launched by TECNO and Skyesports – a claim to fame for mobile gaming enthusiasts
JetSynthesys’ Skyesports, headquartered in Chennai, India, is a leading esports and gaming venture renowned for hosting major esports tournaments across South Asia and Southeast Asia. Founded in November 2018 by Shiva Nandy, Skyesports has quickly grown to become one of the largest esports companies in the region. Now, the company is rapidly expanding into SEA as well. Skyesports has an impressive range of original IPs, which include the Skyesports Championship, Skyesports League, Skyesports Grand Slam, Skyesports Skirmish Series, and more, through which Skyesports has touched millions of gamers across South Asia and beyond. Skyesports is a part of the digital entertainment and technology company, JetSynthesys.
On 21st December 2022, in New Delhi, TECNO Mobile, the global premium smartphone brand has partnered with South Asia’s leading esports tournament organizer, JetSynthesys’ Skyesports, for an enthralling yearlong mobile gaming tournament – the Call of Duty Mobile India POVA Cup. The two entities are coming together to conduct exciting Call of Duty: Mobile tournaments throughout 2023.
Season 1 of the tournament will witness some of the top teams from across the country compete against each other in an intense Call of Duty showdown. In this gaming extravaganza, the TECNO POVA smartphones would be grasping Skyesports’ grassroots-level penetration and the elaborated esports events to develop a remarkable connection with the Zillenials who have a zeal for mobile gaming. The tournament matches would be live-streamed on Skyesports’ official social media channels in four different languages, i.e., English, Hindi, Tamil, and Telugu to effectively connect with gaming enthusiasts from every nook and corner of the country.
Talking about the recent association Arijeet Talapatra, CEO, of TECNO Mobile India commented, “In the current fiscal, India witnessed more than 50 crore citizens taking up gaming, which also means a noteworthy 12% increase from last year. India’s gaming sector registered a whopping $2.6 billion growth and is further expected to grow by 27% to reach the mark of $8.6 billion. Noticing the consumers’ shift towards mobile gaming, TECNO strengthened its POVA range of smartphones and drove the revolution by providing feature-rich gaming devices under the same. POVA as a product line resonates with the trinity of speed, power and performance and encourages Zillenials to ‘Stop at nothing’ and continue to hustle. Call of Duty Mobile POVA cup is an Annual property, which we have created in partnership with Skyesports to grow a community of mobile gaming lovers and offer a performance-rich immersive experience to avid gamers on POVA devices.’
The Call of Duty Mobile POVA Cup is set to be one of the biggest esports tournaments for the mobile shooter to date in India. It will have a year-long format spanning multiple seasons offering both amateur and pro players a chance to hone their skills and compete. These seasons will culminate in an intense Grand Finals at the end of 2023.
Commenting on the newly formed partnership Shiva Nandy, Founder and CEO, JetSynthesys’ Skyesports said, “We are very excited to collaborate with TECNO POVA and to execute the Call of Duty Mobile POVA Cup. India has more than 396 million gamers, who spend an average of 14 hours per week gaming. Thus, such a partnership will enable TECNO POVA to directly spotlight its smartphones throughout the year to a young and tech-savvy audience. The tournament will also elevate the game’s esports scene from the grassroots level and offer continuous action for fans and players alike.”
Anuj Tandon, the CEO of Gaming, JetSynthesys added, “I see this partnership as an event to showcase the growth, reach and power of our gaming sector. Call of Duty is the perfect game for this partnership – a high-octane game that is thrilling to play and watch. Tecno and Skyesports will work to make it a memorable experience for all the participants and viewers worldwide. Can’t wait for the fans and gamers to turn up and soak in this unique experience.”
Call of Duty is a first-person shooter video game franchise published by Activision. The mobile version of the successful game series was launched in 2019 and has since become one of the most loved multiplayer shooter titles in India and around the world. India became the largest consumer of mobile games in FY 2022 considering the total downloads. Currently, India’s market is three times the size of the US and nearly two and a half times the size of China. Since 2020, total game downloads have grown from 6.5 billion to 15 billion. India also had the highest share of game downloads (17 per cent) globally in 2022.