ICC Media Rights: Past Winners, Bidders for 2024-31 Cycle

The Indian broadcast giants will shift their focus on the ICC Media Rights for the eight-year cycle after the conclusion of IPL deals.

Former Indian star Sachin Tendulkar won the World Cup in 2011 (Courtesy: BCCI/Twitter)
By Samrat Chakraborty | Jun 20, 2022 | 2 Min Read follow icon Follow Us

The Indian broadcast giants will shift their focus on the ICC Media Rights for the eight-year cycle after the conclusion of IPL deals. The governing council of cricket will follow a sealed bid process for the men’s and women’s competitions for the 2024-31 cycle. The packages include multiple women’s U-19 T20 World Cups.

ICC will start its first ‘Invitation To Tender’ (ITT) for media rights for the 711 games at its global events in the next eight-year cycle, beginning 2024 from 20 June onwards, it said in an official release on 17 June. This would be the first time that the ICC will sell men’s and women’s rights separately and prospective partners can bid for 16 Men’s events — over 8 years, and six Women’s events — over 4 years, totalling 362* and 103* matches respectively. Apart from these 465 games, there are additional games of U-19 men’s and women’s games.

The ITT will be released on 20 June, and interested parties need to email [email protected] to access the tender documents.  A decision will be made by the ICC Board in September 2022. The ITTs for additional markets will be released following that. *These numbers account for ICC senior event matches only. Men’s and Women’s Under 19 CWC/T20WC matches will form a part of the tender but are in addition to these figures.

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ICC Media Rights: Past Winners

ICC Media Rights 2015-2023

The last cycle for the ICC media rights which started in 2015 will conclude in 2023. Disney Star had bagged the global rights for $2.02 billion while STAR India grabbed their hands on the audiovisual rights for the cycle. The period oversaw the broadcast giants telecast marquee events such as the ICC Cricket World Cup 2019 and 2023, ICC Champions Trophy 2017 and 2021 and ICC T20 World Twenty20 competitions 2016 and 2020 besides the ICC T20 World Cup 2016 and 2021.

ICC Media Rights 2007-2015

The ICC Media Rights 2007-2015 saw multiple broadcasters in fray. The joint venture of ESPN Star India grabbed the bid for $1.1 billion. STAR India, meanwhile, were the satellite broadcaster for ICC events. Nimbus, Zee and Ten Sports had placed their bid for this cycle.

ICC Media Rights 2000-2007

The ICC Media Rights 2000-2007 saw Zee bidding at $600 Million. But it was not enough to fetch them the deal as it went to Global Cricket Corporations for $532 million in 2000. The bidders for the new cycle, meanwhile, will include VIACOM18, SONY and Disney Star as the top broadcasters from India. 





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