The action-packed 100-ball cricket competition will include 68 matches played over five weeks starting July 21, 2021.
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FanCode has bagged exclusive 4-year broadcast rights for England and Wales Cricket Board’s (ECB) new format cricket competition, The Hundred. The premier digital sports portal will be broadcasting the tournament in India. ‘The Hundred’ is a 100-ball cricket competition which includes 68 matches being played. The games will be held over the course of over five weeks starting July 21, 2021. The tournament will witness eight women’s and men’s teams from major cities across England and Wales, battling it out for supremacy.
The Hundred represents a completely new format of cricket, It has 100 balls per innings. Bowling changes ends every ten balls, with bowlers delivering either five or ten consecutive balls. A bowler can deliver a maximum of 20 balls per game. There will be a 25-ball powerplay for each team, which allows two fielders outside of the initial 30-yard circle. Each of the eight squads will have 15 players. The squads can have a maximum of three overseas stars.
“The Hundred is a new, innovative, cricket competition featuring some of the world’s top players, and we’re excited that fans in India will be able to enjoy the action. We’re sure it will be a big hit with fans across the globe. As both FanCode and Dream11 are at the forefront of transforming digital sports engagement and experience in India, we are thrilled to partner with them to bring the most comprehensive and immersive sports experience for Indian cricket fans,” said Tony Singh, Chief Commercial Officer, England and Wales Cricket Board.
Prasana Krishnan, the co-founder of FanCode expressed his excitement following the partnership.
“We are excited to bring The Hundred to our rapidly growing fan base in India. Continuous digital innovation in creating unmatched sports viewing and engagement experience is an important part of our customer promise, and The Hundred, with its unique format, fits in perfectly with what we at FanCode stand for,” he said.
Vikrant Mudaliar, Chief Marketing Officer at Dream Sports termed the ‘The Hundred’ as an innovative format.
“We are thrilled to launch a comprehensive partnership with ECB for their new and exciting cricket tournament, ‘The Hundred’, with both Dream11 and FanCode. Through this partnership, we hope to drive fan engagement for The Hundred by reaching over 120 million Dream Sports fans in India. ‘The Hundred’ offers a truly innovative format, and we are confident that cricket fans will love this new sporting experience,” he stated.
The competition will give equal weight to both men’s and women’s sides. Almost all the games will be taking place as back-to-back men’s and women’s matches at the same venue on the same day. Joe Root, Ben Stokes, Rashid Khan, Quinton de Kock, Faf du Plessis, Sunil Narine, Eoin Morgan, Moeen Ali and Jonny Bairstow are some of the players who will feature in the tournament.
The edition will feature five Indian players across women’s teams: Harmanpreet Kaur, Smriti Mandhana, Shafali Verma, Deepti Sharma and Jemimah Rodrigues. The eight city-based teams are Birmingham Phoenix (Edgbaston), London Spirit (Lord’s), Manchester Originals (Emirates Old Trafford), Northern Superchargers (Emerald Headingley), Oval Invincibles (Kia Oval), Southern Brave (Ageas Bowl), Trent Rockets (Trent Bridge) and Welsh Fire (Sophia Gardens).
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