With a high audience of 1.6 million for BBC One for the 2022 Diamond League event in Birmingham, the last year's coverage significantly increased viewers on the BBC's TV and digital platforms.
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The BBC has been named the UK Athletics’ (UKA) broadcast partner for the 2023 Marquee Events series. The agreement is for upcoming events, which includes the Diamond League round in London on July 23 and the UK Athletics Championships, which are both scheduled for July 8 to July 9, 2023. It will also telecast the World Athletics Indoor Tour Gold final, which was held in Birmingham and is scheduled for Saturday, February 25, 2023. The company has announced that it will cover additional significant events using a combination of network television and digital coverage on several platforms. These are the BBC iPlayer which is an online streaming service, the BBC Sport website, and the BBC Red Button TV channel. These coverage methods will be used after the UK Athletics Indoor Championships in Birmingham.
The BBC’s TV and digital platforms witnessed a huge rise in viewers owing to last year’s coverage. The previous year had a high audience of 1.6 million for the Birmingham 2022 Diamond League tournament. The Diamond League is an annual collection of the best track and field competitions, which comprises fourteen of the most prestigious invitational athletics meetings. The series is one of World Athletics’ top one-day meeting competitions. It was formerly known as the IAAF. The first iteration began in 2010, which was a significant year. It was supposed to be a substitute for the IAAF Golden League, which had been held annually since 1998. The full name of the sponsorship is the Wanda Group Sponsorship, as per a deal with the Wanda Group that was made public in December 2019.
Read more: Birmingham World Indoor Tour Final 2023: Athletes to Watch Out
The UK Athletics Championships, the track and field championship representing the UK, are yearly held at venues hosted by the British Athletics Federation. The competition included the Olympic trials for the British Olympic team from 1980. The UK Athletics Championships’ edition first started in 1977. However, only British competitors could participate. The AAA Championships, which were conducted by an English amateur organization and were accessible to contestants from other nations, were replaced by this competition. Later, the British Athletics Championships, which were organized by UK Athletics, took the place of the UK Championships. The British Athletics Federation has been replaced with a government-led organization known as the UK Athletics. The competitions are the UK’s top national championship for track and field competitions.
The chief executive, Jack Buckner, stated, “We are delighted to once again be partnering with the BBC for our 2023 Major events series. Our sport is given an excellent platform by BBC Sport, delivering athletics to the widest possible audience. We’re looking forward to working with the team at the BBC to bring entertaining and world-class athletics performances into people’s homes throughout the year.” He further added, “The unparalleled audience reach of the BBC’s TV and digital platforms provides maximum exposure for our athletes and allows more fans to follow their journeys throughout this stellar year for athletics events.”
