The talented 'OneBlade' BGMI roster features Abhinav Kumar, Harshit Kashyap, Dev Sapra, Badal Kumar Behara, Almaz Rahman, and Akhand Pratap Singh, all renowned players from the R Esports team.
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Philips India has entered the world of Indian esports with the formation of its own BGMI esports team, dubbed “OneBlade,” in a daring and calculated effort to capitalise on the booming gaming market. While competing in BGMI competitions, this ground-breaking team, represented by the respected R Esports lineup, will proudly carry the OneBlade brand logo and the motivational phrase “Move Fearlessly.” The statement aptly captures the symbiotic relationship between Philips OneBlade’s dedication to a faultless grooming experience and the team’s aggressive playstyle in competitive BGMI esports tournaments. Philips India Revolutionizes Indian Esports with BGMI Team ‘OneBlade’.
The talented ‘OneBlade’ BGMI roster features Abhinav Kumar, Harshit Kashyap, Dev Sapra, Badal Kumar Behara, Almaz Rahman, and Akhand Pratap Singh, all renowned players from the R Esports team. From July 1st to October 1st, these formidable players will compete under the banner of the Philips OneBlade brand.
Philips India’s approach to engaging with the esports audience marks a significant departure from conventional team sponsorships pursued by most Indian brands. Instead of merely sponsoring an existing organization, Philips India has paved its own path by creating its BGMI team. This unique strategy allows the company to forge a more authentic and profound connection with the gaming community. By taking center stage as a team owner rather than a mere sponsor, the ‘OneBlade’ brand gains heightened visibility and an opportunity to stand out in the competitive esports space. While the lack of an existing esports fanbase for the brand may be a challenge, the novelty of a non-endemic brand forming its own esports team brings excitement and fresh perspectives.
This move by Philips India could potentially revolutionize the dynamics of esports partnerships, compelling existing esports teams to rethink their monetization strategies and deliver even greater value to partner brands. As more brands like Philips India take ownership of their teams, the bar is raised for existing esports organizations to demonstrate their worth as partners to avoid becoming competitors. This shift is likely to drive increased creativity and competition among teams vying for valuable brand partnerships, resulting in a positive transformation for both brands and esports teams in the long run.
This initiative by Philips OneBlade can be seen as a hands-on marketing approach, providing a creative alternative to traditional team sponsorships. By nurturing the team and fostering the surrounding community in line with its brand values, Philips OneBlade can establish a deeper connection with its audience and solidify its presence in the esports world.
Nimish Raut, Global Head of Esports Partnerships & Special Projects at Nodwin Gaming, praised Philips’ innovative approach to entering the esports market and making a mark in the competitive BGMI space. He acknowledged the challenge of building value for brands in a dynamic and rapidly evolving industry like esports, emphasizing that the traditional sports approach of logo presence and ad inventory alone falls short.
Raut expressed his delight in Philips’ pioneering step and encouraged other partners to explore opportunities within esports and gaming from a more creative angle. He stressed the importance of constant reinvention to succeed in this ever-evolving industry, and he sees Philips India’s initiative as the beginning of something truly groundbreaking.
Philips India’s entry into the Indian esports scene bears resemblance to ASUS Republic of Gamers’ (ROG) marketing initiative, known as the ROG Academy. The ROG Academy offers a comprehensive bootcamp experience designed to nurture and cultivate emerging first-person shooter (FPS) players in India. Aspiring players receive training and mentorship within the ROG Academy ecosystem for six months. During this period, these talented individuals compete in various tournaments, proudly representing the ROG Academy brand.
Philips India’s strategic entry into Indian esports with its ‘OneBlade’ BGMI team signifies a groundbreaking moment in the gaming industry. By creating their own team, Philips India has taken a unique approach to engage with the esports community, fostering a genuine connection with the audience. This initiative has the potential to revolutionize esports partnerships and drive positive transformations in the industry. As the gaming world evolves, Philips India’s innovative move paves the way for future brands to explore creative angles and redefine their presence in the ever-expanding esports landscape.
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