This is not the first time that Mercedes-Benz has partnered with esports organizations. In the past, the luxury car manufacturer has partnered with ESL and rewarded MVPs of ESL One Dota 2 tournaments with luxury cars.
Follow Us
Luxury car manufacturer Mercedes-Benz has teamed up with South Korean esports organization T1 to expand its reach in the esports industry. The partnership will see T1’s League of Legends superstar, Lee “Faker” Sang-hyeok, receive a brand new high-performance electric car, the Mercedes-AMG EQE 53 4MATIC+, worth $120,000. Mercedes-Benz and T1 Partner to Reward League of Legends Pro with $120K Car.
Expanding its marketing efforts, Mercedes-Benz Korea will feature its iconic triangle logo on T1’s jersey during the Mid-Season Invitational 2023, and this will continue until the end of 2025. The move aims to increase Mercedes-Benz’s visibility in the esports industry and allow T1 to benefit from the support of a leading automotive brand.
Mercedes-Benz Korea’s partnership with T1 will include various events and activities, which will be announced at a later date. The collaboration is a significant step in the luxury car manufacturer’s efforts to engage with the esports audience. Faker, widely regarded as the greatest League of Legends player of all time, is a highly respected and influential figure in the gaming community. His massive fan following makes him the perfect ambassador for Mercedes-Benz’s high-performance luxury electric sedan.
T1’s CEO Joe Marsh expressed his excitement about the partnership, saying that it would be a game-changer for both companies. Marsh believes that the collaboration with Mercedes-Benz Korea will synergize with the growth of the esports industry and bring new opportunities for T1.
This is not the first time that Mercedes-Benz has partnered with esports organizations. In the past, the luxury car manufacturer has partnered with ESL and rewarded MVPs of ESL One Dota 2 tournaments with luxury cars. Currently, the company is also partnered with Riot Games as its mobility partner and has also rewarded 18-karat, white-gold championship rings to the players of Edward Gaming, the winners of the World Championship 2021 (Worlds).
A major step forward for both businesses is the relationship between Mercedes-Benz and T1. It underscores T1’s dedication to partnering with top companies to offer new opportunities to its players and fans, as well as Mercedes-Benz’s ongoing efforts to engage with the esports community. With Faker serving as its brand ambassador, Mercedes-Benz Korea is well-positioned to expand its footprint in the esports sector and draw in a new generation of luxury automobile purchasers.
As the esports market expands, more and more businesses are seeing the benefits of working with esports teams and competitors. Millions of viewers from all over the world tune in to watch their favourite athletes compete in well-known video games like League of Legends, Dota 2, and Fortnite. Esports has become a global phenomenon.
Read More: CS:GO Update May be to Blame for CS2 Beta Players Being Kicked Early
CS:GO Paris Major Stickers and Pick’Em Challenge Released
The Future of Team SouL’s BGMI Players if Battlegrounds Mobile India Does Not Return
Get the latest from Sportslumo.com by following us on Instagram, Twitter, and YouTube
