Alex Seropian's Look North World Studio: Pioneering Gaming with Outlaw Corral for Fortnite

Look North World sets out to unite players within unique, high-quality social games and entertainment, embracing a philosophy of experimentation and exploration.

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By Naman Alok | Jul 20, 2023 | 4 Min Read follow icon Follow Us

Alex Seropian, the visionary co-creator of Halo, has once again emerged as a trailblazer in the gaming industry with the launch of Look North World, an innovative game studio. Dedicated to crafting captivating community-driven virtual spaces and experiences, Look North World is set to redefine the boundaries of interactive entertainment. The studio’s debut game, Outlaw Corral, built on Unreal Engine for Fortnite (UEFN), promises players an adrenaline-fueled Wild West adventure. With a team boasting impressive backgrounds in triple-A hits, including Seropian himself, and a focus on experimentation and player involvement, Look North World is poised to usher in a new era of gaming excellence.

Creating Unity through High-Quality Social Games

Look North World sets out to unite players within unique, high-quality social games and entertainment, embracing a philosophy of experimentation and exploration. In an interview with GamesBeat, Seropian expressed fascination with Epic Games’ creator-driven games via UEFN, where game developers receive a share of revenue based on player engagement with their custom Fortnite “islands.”

A Team of Seasoned Developers

The team at Look North World comprises seasoned developers with a history of triple-A hits. Led by Alex Seropian, known for his contributions at Bungie, Disney, and Industrial Toys, alongside Patrick Moran, formerly of Amazon, Disney, and Kongregate, the studio has successfully raised $2.25 million to date.

Introducing Outlaw Corral: A Wild West Adventure

Outlaw Corral, the studio’s first creation, immerses players in a Wild West island featuring skill-based shootouts. But this is just the beginning. Look North World is already developing several other captivating games. Players can actively contribute to the development of future Look North World games by joining the company’s Discord channel. Moreover, the first 1,000 Discord members will gain automatic access to the company’s beta test channel, becoming valuable contributors to testing new games prior to their official release.

New Opportunities with UEFN

Embracing the power of UEFN, Look North World ventures into uncharted territory, eager to explore the countless opportunities it offers. Through experimentation and player involvement, they plan to refine their creations according to player preferences, harnessing the limitless possibilities of virtual space.

A Stalwart Team from Industrial Toys/EA

Look North World’s team consists of industry veterans from Industrial Toys/EA, including CTO Jay Pecho, principal artist Aaron Marroquin, art director Prashant Patil, and creative director Kyle Marks. Though the company is headquartered in Los Angeles, the team is spread across different locations.

Alex Seropian has traversed a long and illustrious path in the world of gaming. As a co-founder of Bungie, he played a key role in the creation of the original Halo for Microsoft’s Xbox, catapulting Microsoft to new heights in the console gaming industry. Subsequently, Seropian embarked on ventures such as Wideload Games and Industrial Toys, each contributing significantly to the gaming landscape.

After an inspiring conversation with Epic Games’ Alain Tascan during the Game Developers Conference, Seropian delved into the generous revenue-sharing program for Fortnite creators and developers. Captivated by this new platform, he established his startup with the foundation provided by UEFN. Unlike his previous experiences, Seropian foresees the opportunity to publish numerous games this year using this innovative platform.

Investors quickly recognized the potential of Look North World and its impressive team led by Alexander Seropian. Matt Bilbey, partner at London Venture Partners, expressed excitement about the journey with Look North World and their collaborative efforts with the gaming community in shaping novel game concepts, storylines, and designs.

A Future in Community

Look North World holds a vision of bringing players together in community-driven virtual spaces and experiences. As the gaming industry continues its evolution, studios like Look North World, which prioritize experimentation and community engagement, aim to lead the way in creating the next generation of social games and entertainment.

Looking Beyond the Hype

While acknowledging the hype surrounding new gaming platforms, from mobile app stores to Facebook games, Seropian remains focused on the potential of UEFN as a transformative platform, enabling innovation and interactive storytelling on an unprecedented scale.

Look North World, led by the seasoned expertise of Alex Seropian and his talented team, has set out on a pioneering journey. Their commitment to community-driven experiences, experimentation, and player involvement through UEFN holds the promise of reshaping the gaming landscape and captivating players worldwide. As their portfolio of captivating games grows, the gaming community eagerly awaits the unveiling of the next immersive adventure from Look North World.

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