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Rainbow Six Siege outperforms Ubisoft expectations,Crosses 85m players with 18 percent YoY revenue growth :Ubisoft has released a very promising set of data surrounding the development of Rainbow Six Siege. Ubisoft’s now earnings giving report for the first half of this in fiscal year (April to September in 2022) gives a very positive sign at Rainbow Six Siege’s growth (Rainbow Six Siege outperforms Ubisoft expectations) . Across the company, Ubisoft brought in a total of €406.1 million in Q2 against a target of €270 million. The improved performance was mainly attributed to the Assassin’s Creed franchise and R6.
Rainbow Six Siege has crossed the 85 million unique registered players mark and with a quarter-on-quarter increase in player acquisitions, a huge number of players engage with the game on a daily basis. We’re also seeing higher engagement from current players, and record [average daily revenue per user] following very strong year-over-year growth for the second quarter in a row. As a result, total net bookings grew a significant 18% year-on-year.Looking ahead, we have exciting new content planned for Year 7 Season 4, highlighted by the roll out of the highly requested cross-play and cross-progression, as well as the introduction of a new map for players to experience” .
While the figure of 85 million is somewhat misleading, as it includes every ‘optional’ account and free weekend downloads, it is still a remarkable achievement. Ubisoft previously announced player-figures of 80 million in February this year and 70 million in February 2021. At this rate, Rainbow Six SI will reach the 100 million milestone by the end of 2024 and Year 8.
For context, Assassin’s Creed Valhalla — Ubisoft’s most recent entrant into the biggest franchise — has just crossed 20 million unique players in two years, while Overwatch hit 50 million players when its sequel was announced. However, the more important figures that are mentioned pertain to financial growth. Year-over-year growth of 18 percent and a new record DARPU (daily average revenue per user) figures mean Rainbow Six is making more money than Ubisoft expected and clearly “outperform” expectations.
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This year, a lot of attention has been paid to Siege’s declining Steam player numbers, with average figures for active players seen last five years ago. However, it doesn’t include figures for both Ubisoft Connect and the consoles that probably make up the majority of players. The R6 is also available on Xbox Games Pass, allowing players to try out the game for “free”.
With an 18 percent increase in revenue, it is thus highly unlikely that Siege’s player numbers have fallen across the board as Steam figures show. An increase in DARPU indicates that revenue has increased rapidly, player numbers are declining and any drop in actual player numbers will probably be less than 16 percent.All together, this strongly implies that (despite fans’ concerns) Ubisoft will not drop support for the game. With R6 actively moving this year into the areas Ubisoft cares about most, it seems the game remains in a healthy state of mind.
“After taking the first test in April 2022 that was successfully evaluated in rainbow six mobile gameplay,led by Ubisoft Montreal,and is nearing the end of its closed beta in Android devices, during which we’ve tested progress systems. Our teams have made a truly remarkable technological achievement by bringing the acclaimed procedural destructive gameplay of The Siege to mobile.”
“More than 250,000 players are download this game aslo played new close-beta launch, give player feedback in comments and in-game aslo, all players are excited to play this game . Looking to the next step, the soft launch on both iOS and Android, will allow us to prepare for the game’s release in a big way”.
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