Beat Drop is not PUBG first foray into music as the game has partnered with artists in the past and even released original soundtracks.
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Battle royale title PUBG Mobile from Tencent Games and KRAFTON has released its own music label called Beat Drop. The release marks a new step in the brand expansion plan of PUBG Mobile. As per the announcement, PUBG Mobile aims to go beyond sports and become a cultural trend.The trend of bringing music into the world of eSports to complement fan experiences has grown exponentially over the past few years. Organizations like Fnatic and G2 Esports have invested in their own labels, meanwhile, teams like Brazilian side LOUD see music as a key part of their business strategy.If you need more information about PUBG Mobile Launches Music Label Beat Drop then read carefully and don’t forget to share with your friends.
Beat Drop is not PUBG Mobile’s first foray into music as the game has partnered with artists in the past and even released original soundtracks. In the announcement press release, Vincent Wang, Head of PUBG Mobile Publishing at Tencent Games, said that “establishing a label is a natural progression for PUBG Mobile”, given the game’s history with music partnerships.
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Wang continued: “We look forward to inspiring PUBG Mobile players throughout their in-game life and beyond with an incredible and dynamic soundtrack. PUBG Mobile is dedicated to creative storytelling and this new PUBG Mobile music label adds an additional medium to help us create powerful content for our community. We look forward to sharing Beat Drop with the world.
The announcement follows the historic, first and award-winning K-pop concert that took place in-game for PUBG Mobile. The game has explored a variety of genres, collaborating with well-known DJs from around the world and trending online personalities to create its own original music with Power 4, PUBG Mobile’s virtual band.All of this has expanded the range of music styles that PUBG Mobile can create in the future for its “Beat Drop” PUBG Mobile music label.
Beat Drop will partner with artists from across the globe to create ‘industry-defining tracks with established icons’, providing players with songs that aim to enhance the PUBG Mobile experience.Esports event sponsors are also increasingly relying on music to potentiate marketing activities.Furthermore, established record labels such as Sony Music and Warner Music have also seen the potential of the gaming industry and have signed deals with European teams Giants Gaming and MAD Lions respectively in 2022.
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