Rooter, the gaming and esports content firm in partnership with Mountain Dew, has launched a new campaign 'Dew Clutch Crew'.
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The Mountain Dew Launch New Dew Clutch crew add with Rooter the ad and campaign started in 8 Feb and the campaign close in 26 Feb in 2023, the gaming and esports content firm in partnership with Mountain Dew, has launched a new campaign ‘Dew Clutch Crew’. Running from 8th to 26th February 2023, Router will host key moments in livestreams, videos, reels, and more on a dedicated Mountain Dew channel that was recently created.
The company said the campaign is built on the concept of ‘clutch’ – an in-game moment where a player may be faced with a position of disadvantage, but with bold action, can defy all odds. This, in turn, resonates with the carbonated soft drink’s position – ‘Darr ke aage jeet hai’, where gamers can demonstrate this through gameplay.If you want more information about Mountain Dew Launch New ‘Dew Clutch Crew’ Ad Campaign With Rooter then read carefully and don’t forget to share with your friends.
The company said the content activation will see a display of strategic thinking, quick reflexes and ‘clutch moments’ as the ‘Free Fire’ makers bring a streaming series on their app and YouTube channel. Piyush Kumar, founder and CEO of the gaming company, said, “It is the perfect partner to realize the synergy with the gaming ecosystem like ours. We are confident that our association will create a successful platform for brands, creators and audiences alike on Rooter. And will become a blueprint for lasting integration.”
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“Dew as the fuel of courage, encourages the youth to overcome challenges and conquer them with courage, be it in life or sports. The clutch moment in gaming is the true #ConquerwithCourage moment, where players courageously overcome obstacles and emerge victorious. Du is excited to partner with Rooter to celebrate this bold moment in the world of gaming. Vineet Sharma, Category Director, Mountain Dew, PepsiCo India, said Dew will continue to drive the growth and recognition of gaming – a major passion among the youth today.
The campaign is built on the concept of the clutch – that in-game moment where a player may be faced with a position of disadvantage, but can defy the odds with bold action. Two years ago, it added Indian cricketer Yuzvendra Chahal, who streams exclusively on its platform. The company also tied up with Team Orange Rock, Orangutan and Revenge Esports.
Hari Krishnan, Content Practice Head at Publicis, who designed the campaign, said, “The insights from our platform enabled us to activate these moments across the gaming ecosystem at scale, to engage gaming enthusiasts, players and audiences. Both can be equally connected and engaged.” The gaming company was founded in 2016 by Kumar and Dipesh Agarwal. In 2022, it raised $25 million in its Series A funding round led by Lightbox, March Gaming and Duane Park Ventures.
Dar ke aage jeet hai”, our task was to identify moments in gaming culture that would align with Mountain Dew’s brand promise. Our platform’s insights led us to create ‘clutch moments’ in the gaming ecosystem at large for Mountain Dew. Active, to connect and engage both gaming enthusiasts and audiences alike, said Hari Krishnan, Publicity Content Practice Head. Router will host key moments in livestreams, videos, reels, and more on a dedicated Mountain Dew channel that was recently created. The campaign will also feature a branded gaming studio set-up, Mountain Dew-themed animated overlays and customized stickers for fans, apart from a rap song by Akshay Dhawan.
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