Scottish esports event and tournament operator Esports Scotland has announced a partnership with soft drink maker AG Barr.
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Scottish esports event and tournament operator Esports Scotland has announced a partnership with soft drink maker AG Barr. As a result, the manufacturer’s IRN BRU Energy brand has become the title sponsor of the Scottish Esports League Finals (SEL) taking place in Dundee from 18-19 November.The event will be held at the Gardine Theater in Dundee and Angus College, where teams will compete in five titles including League of Legends, Rocket League and CS:GO for the chance to win a share of £15,000 in prize money.If you need more information about Esports Scotland Partners With AG Barr For Scottish Esports League Finals then read carefully and share with your friends.
With the naming of A.G Barr as title sponsor of the event, Scottish Esports announced law firm Blackadders as the operator’s official legal partner. This isn’t the first time beverage makers and operators have joined forces. In 2021, the two sides partnered for the 2021 Scottish Esports League Final, where attendees could win an IRN BRU-branded gaming setup and raise money for gaming charity SpecialEffect.Scotland’s esports scene continues to build thanks to annual events and tournaments such as the SEL.
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In the month of May, Esports Scotland organisation partnered with sponsorship management company Strive Sponsorship to streamline the operator’s business approach. James Hood, CEO of Esports Scotland, spoke on the deal: “We are delighted to continue our strong partnership and really appreciate the support of one of Scotland’s strongest brands.Esports Scotland and IRN-BRU Energy by AG Barr are delighted to announce their continued partnership today for the Scottish Esports League LAN Finals (#SEL5) in November in Dundee. SEL5 will once again be powered by IRN-BRU Energy, this time as title sponsor of the event.
James Hood, CEO of Esports Scotland said “We are delighted to continue our strong partnership and really appreciate the support of one of Scotland’s strongest brands. IRN-BRU Energy’s support means that we are able to keep the Scottish Esports event of the year free, once again. This means a huge amount to us as we exist to support the development of Esports across Scotland from grassroots, through education to professional level.”“The support of IRN-BRU Energy means we are able to hold the Scottish esports event of the year for free once again. It means a huge amount to us as we continue to grow our business from the grassroots level, through education to the professional exist to support the development of Esports across Scotland.
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