Nick Khan confirms WWE is planning to stage a live event in India in the month of September

WWE has a large fan base in India, making the subcontinent an important area of expansion for the company centered in the United States. The WWE, which has a strong international profile for live events, has yet to clarify whether the event would be live or webcast.

Nick Khan in a file photo [Image-Twitter]
By Blesson Daniel | May 19, 2023 | 2 Min Read follow icon Follow Us

WWE CEO Nick Khan announced at the MoffettNathanson conference that the famed wrestling business is considering holding a live event in India in September 2023. The WWE, which has a strong international presence, has yet to clarify whether the event would be held live or broadcast. WWE has a large fan base in India, making the subcontinent an important area of expansion for the company centered in the United States.

According to a report “WWE CEO Nick Khan breaks some news right now at MoffettNathanson conference talk. He says WWE will do a live event in India this September.”

The popular wrestling franchise holds premium events in countries like as the United Kingdom, Wales, and Saudi Arabia. WWE was scheduled to hold a live event in India on January 18th, but the engagement was canceled due to the program’s Indian television broadcast partner, Sony Sports, merging with another platform, Zed. The Indian subcontinent demonstrates to be a massive market with several avenues and choices for monetization and strategic growth, which the brand will attempt to utilize.

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How important is India for WWE?

John Brody, Executive Vice President of Global Sales and Head of International, WWE, discussed the significance of the Indian market as follows: “WWE does 550 live events per year in 70 international cities, in 25 different languages. I am proud that the largest tryout in WWE history took place in Mumbai to an audience and fans that has been so passionate for WWE for so long. While we currently have nine members of Indian descent as part of the WWE network, the tryouts are an attempt to increase that number, while helping more men and women to realize their dream of becoming WWE superstars.”

WWE now has an exclusive deal with Sony that includes the screening of its shows on Sony Ten 1, Sony Ten 3, and Sony Max, which receives about 90 million weekly viewers. The programs may also be found on Sony’s OTT service SonyLIV. In addition, it communicates with fans via social media platforms including Facebook, YouTube, Instagram, and WhatsApp as well as live events hosted quarterly in India, superstar mall visits, and talent tours like the WWE tryouts.

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