The year 2021 was a spectacular year in the world of Tennis. Novak Djokovic dominated the sport with victories in the Australian Open, French and Wimbledon tournaments. He drew level with Roger Federer and Rafael Nadal with 20 Grand Slam titles. It seemed Djokovic was now on the cusp of achieving something special in the men’s section of the sport. Only once in history has a player achieved all four Grand Slam wins in the Calendar year as well as the Olympic gold. That was Steffi Graf in 1988. Djokovic was on the cusp of recreating that history.
But, Djokovic lost in the Tokyo Olympics. Even more spectacularly, he lost in the final of the US Open. The individual who achieved that was an upcoming Gen-X Russian superstar. Daniil Medvedev will be remembered for halting Novak Djokovic’s historic quest for a Calendar Grand Slam when he won the US Open for the first time. Medvedev was already hailed as one of the new crops of talent that would take over the world of Tennis once Djokovic, Federer and Nadal retired.
Apart from the US Open title, Daniil Medvedev made 2021 his own with some spectacular success stories. He helped Russia win the Davis Cup tournament for the first time after 15 years. The year may have belonged to Novak Djokovic and his excellence. But, towards the fag end of 2021, Daniil Medvedev has emerged as the show-stopper who is set to usher in a new era in 2022. Apart from his on-court brilliance, Medvedev is a superstar off it.
Daniil Medvedev has enjoyed a spurt in the number of endorsements and brand value following his exploits in 2021. The Russian is now sitting in an elite company of players who have great brand value and net worth.
ATP Finals win – Check. Grand Slam success – Double check. Davis Cup victory – Triple check. In 2021, Daniil Medvedev has ticked all the right boxes and this has made brands, sponsors sign him in a jiffy. The Russian’s net worth is USD 20 million.
Daniil Medvedev’s US Open triumph, in addition to winning several titles in the past has boosted his overall earnings. Currently, he is 18th on the all-time list of Tennis players when one takes into account career earnings. Daniil Medvedev’s career earnings so far are USD 21 million. He is the second-highest Russian player in the list behind Yevgeny Kafelnikov who earned USD 23 million in his career. Daniil Medvedev earns much more than his idol, Marat Safin who earned USD 14 million in his playing career.
Daniil Medvedev currently endorses these products and has sponsorship deals with these brands. Technifibre (Sponsors Daniil Medvedev’s racquets), Lacoste (Sponsors Daniil Medvedev’s tennis attire), Lotto Sport (Earlier managed Daniil Medvedev’s attire), Brand Ambassador of BMW, Tinkoff (Russian Finance Brand sponsorship deal), Bovet watches (Sponsorship deal)
Daniil Medvedev had a rough start to his Tennis career in 2016 as he was finding his way in the bad, rough world of professional Tennis. The first glimpse of his talent, incidentally, came in India. During the Aircel Chennai Open in 2017, Medvedev stunned the world by reaching the final. Despite losing to Roberto Bautista Agut in the summit clash, the world took notice of Medvedev’s talent. The Chennai Open final was not a one-off fluke for the Russian.
He would reach two consecutive quarterfinals in Montpellier and Marseille. The great run for Medvedev extended into the Grass court season where he reached the final at Eastbourne. Medvedev was starting to make waves in ATP tournaments, which is why his career earnings almost tripled. In Tennis, the rule is simple. ATP and Grand Slam success is directly proportional to a surge in earnings.
In the year 2018, Medvedev’s three ATP titles in Winston Salem, Sydney and Tokyo pushed him into the Millionaire category. Since that period, Medvedev has been on a steady rise.
|Years||Prize Money||Singles Titles||Doubles Titles||Singles W/L|
The history of Russian Tennis, when it comes to male players, is pretty barren. Even at the height of the Soviet Union, male Tennis players failed to make an impact. All that changed with the arrival of an individual from Sochi.
Yevgeny Kafelnikov was the first player from Russia who put Tennis on the map for the country. His victories in the French Open and the Australian Open in the mid-90s changed the very landscape of Tennis in Russia. After that, there have been players like Marat Safin, Nikolay Davydenko and others who have tried to make an impact. Safin was also a Grand Slam winner in 2000 and at one point, Russia’s best player. Even now, Kafelnikov is still on top of the earnings for Russia Tennis players. The main reason is that Kafelnikov won a total of 53 titles combined in both singles and Tennis. The sheer volume of Kafelnikov’s wins in that era has meant that players have taken a longer time to overhaul his career earnings.
With the arrival of Daniil Medvedev, Russian Tennis is now in great hands. Before the US Open, his major triumph was the 2020 Nitto ATP Finals victory that pushed him to superstardom. Having beaten the top 3 at that time in the tournament, Medvedev showed the world that Russia was now making up for lost time and looking to dominate the world of Tennis.
|Yevgeny Kafelnikov||USD 23,883,797|
|Daniil Medvedev||USD 21,611,856|
|Nikolay Davydenko||USD 16,186,480|
|Marat Safin||USD 14,373,291|
|Karen Khachanov||USD 10,240,629|
|Andrey Rublev||USD 9,997,504|
Daniil Medvedev won his first title only in 2018. After that first triumph, he added two more to the kitty. The years 2019 and 2021 were incredibly kind to the Russian with four titles. Daniil Medvedev may have won only one title in 2020 but it was a massive one. Medvedev won the year-ending ATP season championships, making him one of the few players to have won the season-ending championship before the Grand Slam title. 2
2021 was Daniil Medvedev’s best year as he became the first player to win over 60 matches in the year, more than Novak Djokovic, Rafael Nadal and Roger Federer. This achievement has made Medvedev the best player in the world, safe to say, among the current crop of players. The year 2022 will see a new era in Tennis, with Medvedev leading from the front.