It’s no secret that La Liga, Spain’s top-flight football league, has a massive fan following in India. The presence of clubs such as Real Madrid and FC Barcelona means Spain’s top flight league gets plenty of viewership.
This is something the powers that be of the league recognised and sought to build on. They have looked to build on and improve on grassroot level football in the country.
And it is a strategy that is seemingly paying off. With five years having passed since the league put in a local presence, the growth on social media has been big.
In fact, the league has seen a growth of 2000% on their social media channels from Indian fans. Aside from that, the league has also worked to come up with academies and build partnerships locally.
“Five years ago, we embarked on an ambitious mission to bring the entertainment and emotion of La Liga to more fans around the world and to help grow football as a sport everywhere,” Oscar Mayo, Executive Director, LaLiga, said.
“We are very proud that La Liga and its main protagonists, clubs, players, coaches, are closer today to more people around the world than ever before.
“That said, this is just the beginning, together with clubs and with the support of our new partner CVC we will give our international efforts a massive boost.”
What’s more, the league has no plans of stopping here. The goal is to put in more work in a bid to improve the standing of the sport.
The league claims to have directly impacted around 20000+ young people in the country. And the aim now is to do one better on that number in the near future.
“As we celebrate five years of being in India, we want to thank our fans and partners in the country for having helped us achieve so much more than we imagined,” Jose Antonio Cachaza, Managing Director, LaLiga India, said.
“The 2000% growth in social audience is an exciting number; but a big outcome cannot be measured – how we have deepened our connection with local fans.
“For the future, we are looking forward to making more meaningful contributions towards improving grassroots football in the country and delivering the best possible experience for the Indian football fans.”
It remains to be seen how the league meets their goals. But the landmarks they have already achieved is in itself no mean feat.