Kerala Blasters ink kit and merchandise deal with Delhi-based SIX5SIX

SIX5SIX will come on board for a three-year kit and merchandise partnership with Indian Super League (ISL) club Kerala Blasters FC.

Kerala Blasters file photo. (Image: Twitter)

Delhi-based sportswear brand SIX5SIX will come on board for a three-year kit and merchandise partnership with Indian Super League (ISL) club Kerala Blasters FC. SIX5SIX will design the team’s home and away kit and practice kits. The brand will also be responsible for all the fan merchandise as well.

This is the brand’s second club partnership in the ISL. FC Goa is the other club that is in an ongoing long-term partnership with the brand.

“We are extremely elated to come on board with a club that enjoys fandom of meteoric proportions. The kit will be crafted keeping the traditional yellow theme in place which is synonymous with the club’s tremendous fan base. And becomes the color of the city on match days. We also plan to launch special merchandise for the fans which will make them feel closer to their team and players” stated Ambar Aneja, Co-Founder and CEO of SIX5SIX.

When will the new kits launch?

The new kits are expected to launch prior to the commencement of the upcoming season of ISL. They will also be a unique expression of the club’s ethos and SIX5SIX’s unique design language.

The new merchandise will be available through the brand’s website. It will also be found at a certain set of retailers on-ground in Kerala.

“A jersey is something which brings an identity to a club and the color yellow has reverberated with the state of Kerala and across the country on match days. We are happy to associate with a home-grown brand like SIX5SIX that understands the pulse and emotions of a football fan. We recognize a great cultural fit with a young and vibrant brand like SIX5SIX. I am confident that this association is ought to set a new benchmark.”, said Nikhil Bhardwaj, Director, Kerala Blasters FC.

How did Kerala Blasters fare last year?

Pretty poorly. The Blasters managed to win only three games in the 2020-21 season of the ISL. They finished 10th in the 11-team league table and were never in with a chance of making the play-offs.

They only recorded three wins and 8 draws in the season, thus ensuring their lowly finish. However, the team are going to be under a new manager this year.

Ivan Vukomanovic of Serbia will be the one taking charge of the side for next season. He’s had stints at Standard Liege and Cyprus side Apollon Limassol.




WRITTEN BY
Sportslumo Desk

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