Yoshitoki Ima, the creator of A Silent Voice, releases a new promotional anime on Kyocera's website

The second original animation short “Watashi no Hashtag ga Haenakute” (My Hashtag Does Not Shine), produced by the electronics company Kyocera, started streaming on YouTube on Thursday. Yoshitoki Ima, the creator of A Silent Voice, releases a new promotional anime on Kyocera’s website

The anime’s main cast includes:

• Saori Hayami as Yume

• Yuuki Kaji as Minoru

“Kirakira,” the theme song, is performed by SHISHAMO. The original character designs were created by Yoshitoki Ima, the author of A Silent Voice and To Your Eternity manga. The animation was directed by Koichi Chigira of Tokyo Babylon, Full Metal Panic!, and Last Exile at Bandai Namco Filmworks.

The “smart city” that Kyocera had in mind is where the anime is set. In the clip, characters use hashtags shown on aerial displays to express themselves. Yume strives to create a unique hashtag, or “rare tag,” despite her lack of confidence. Her senior, Minoru, possesses a variety of “unusual tags.”

The first 5-minute-long original anime produced by Kyocera is titled “Anata o Hitokoto de Arawashite Kudasai” no Shitsumon ga Nigate da. (I’m Not Good at the “Please Describe Yourself in One Word” Question.) Started streaming in January 2022 on Kyocera’s YouTube account.

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The anime shows the “smart city” that Kyocera envisions, where everyone can live peacefully and safely thanks to cutting-edge technology, as well as the concerns of job searchers. The title and plot of the anime allude to the conundrum of how, to sum up, Kyocera’s varied business in a single word as well as the frustration felt by job candidates when asked, “If you had to sum up who you are in one word, what would it be?” (For those just out of college, the job-hunting season in Japan officially starts in March.)

Ima created the initial sketches for the characters. The animation was directed by Chigira at Sunrise. The music was a contribution by the four-piece rock group The Songbards

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