It was expected that interested sponsorship parties would show interest given the high level of anticipation surrounding the VCT Americas league and the incredible projected viewership combined with the VALORANT league.
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It was expected that interested sponsorship parties would show interest given the high level of anticipation surrounding the VCT Americas league and the incredible projected viewership combined with the VALORANT league. perhaps not one quite like this. According to a recent announcement, Heineken 0.0, a non-alcoholic beer produced by the Dutch brewing company Heineken, is the official beer partner of VCT Americas. Heineken 0.0 will, however, serve as both the league’s official beer partner and the “presenting sponsor” of the Icebox map. If you need more information about VCT Americas receives a special, “ice cold” sponsorship from VALORANT, then read carefully and don’t forget to share with your friedns.
The single 2023 split for all three international VALORANT leagues becomes significantly more crucial after VCT LOCK/IN, especially in light of the implications for Masters Tokyo and Champions 2022 qualification. It’s now or never for the 10 teams competing in VCT Americas. Beginning on April 1, live matches between the 10 teams that obtained partnerships and are participating in VCT Americas will be broadcast from the Riot Games Arena in Los Angeles over an eight-week regular season. The pressure to perform has increased as a result of all the preparation work done during the offseason.
The stream will have “enhanced branding” for Icebox whenever it is chosen or played during VCT Americas, which will also include “additional Easter eggs.” Given how common it is to enjoy a “ice cold” beer regardless of the alcohol content, the decision to be the presenting sponsor for Icebox is undoubtedly clever. Icebox was the third most popular map during VCT LOCK/IN 2023 and was played a total of 12 times, trailing Pearl (16) and Haven (13) in popularity.
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According to the VCT global competitive policy rulebook released in 2021, gambling sponsors are expressly prohibited in VALORANT. Additionally, teams are not permitted to endorse alcoholic beverages, fantasy esports operators, cryptocurrency platforms, or other unregulated financial instruments. A portion of the fanbase disagrees that this is the best way to achieve that goal, but if Riot starts to permit betting companies to sponsor VALORANT teams, this could mean teams would get to earn more money to fund their operations.
Following the CBLOL, the main League of Legends league in Brazil, this is the second Riot esports programme that Heineken 0.0 has sponsored. The CBLOL 2022 championship game’s halftime show was sponsored by Heineken 0.0. Heineken is able to avoid Riot’s ban on sponsorships that promote alcoholic beverages by using a non-alcoholic beverage instead of items that promote gambling and tobacco use, among other things. The official start of the VCT Americas league, with its icy new sponsor, will occur on April 1 at 2 p.m. CT when Sentinels take on 100 Thieves at the Riot Games Arena.
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