MortaL highlighted his own experience to explain how this works, stating that if a content creator moves from one game to another.
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Indian esports commentator Piyush “Spero” Bathla recently discussed the enduring popularity of S8UL Esports, a mobile gaming organization, despite not having access to Battlegrounds Mobile India (BGMI) and streaming various PC games. According to Spero, the reason behind S8UL Esports’ continued success is the loyal fanbase of its content creators, such as Naman “MortaL” Mathur, who is more important than the games they play. Spero stated that audience loyalty is built around the personality of the content creator, rather than the games they play. The Secret behind S8UL Esports’ Loyal Supporters: Insights from Spero.
He highlighted his own experience to explain how this works, stating that if a content creator moves from one game to another, some viewers may leave, but true fans will remain regardless of the content. In essence, S8UL Esports’ success is due to the connection they have with their audience, who tune in to watch their favourite content creators regardless of the game they are playing.
During a recent livestream, Indian esports commentator Piyush “Spero” Bathla engaged in a discussion about various Indian esports organizations, players, and their respective fanbases. One of his viewers raised a question about S8UL Esports, a primarily mobile gaming-focused organization, and how they managed to retain their audience despite not having access to the popular Battlegrounds Mobile India (BGMI) game. The viewer pointed out that even when streaming PC games, one of S8UL Esports’ content creators, Naman “MortaL” Mathur, still attracted a sizable audience of 10-15k viewers. In response, Spero explained that MortaL’s audience is not necessarily there for the games he plays, but rather for his unique personality and style of content creation.
Spero went on to illustrate how audience loyalty works by drawing from his own experience. He explained that if a content creator builds a fanbase around a particular game, such as BGMI, fans will likely be interested in watching the content creator for that game specifically. However, if the content creator switches to a different game or begins creating different types of content, some viewers may leave. Spero used an example of how, if ten thousand people used to watch a content creator for BGMI, but then the creator switched to a different game or type of content, only seven thousand viewers might remain. However, he noted that true fans will continue to watch and support the content creator, regardless of the content they produce.
In conclusion, Spero emphasized that the success of S8UL Esports and other content creators is not just about the games they play, but rather the connection they have with their audience. While games may attract viewers initially, it is the personality and unique style of the content creator that keeps fans loyal. As long as content creators stay true to themselves and continue to produce content that resonates with their audience, they will continue to attract and retain loyal fans.
S8UL Esports, originally a PUBG Mobile team, has grown to become one of India’s largest esports organizations, with a dedicated fan base. In addition to its focus on mobile gaming, S8UL has expanded into other games and content creation. The organization’s success was recently recognized at the Esports Awards 2022, where it was awarded “Content Group of the Year.”
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