Sportslma has looked back through the archives to detail the industry's most creative eSports advertising campaigns.
As 2022 draws to a close, Sportslma has looked back through the archives to detail the industry’s most creative eSports advertising campaigns. After making lists for 2019, 2020 and 2021, here are some of the biggest mainstream marketing campaigns we’ve seen this year. Whether one-off collaborations or longer-lasting projects, esports has further integrated into the sports, fashion and music industries, resulting in engaging and classy advertising.If you need more information about The best Esports Advertising Campaigns of 2022 then read carefully and don’t forget to share with your friends.
Presented in no particular order, here are what we believe to be some of the best and most creative eSports advertising campaigns of 2022.Perhaps the most mainstream partnership on this list happened for one of eSports’ most mainstream events. LiL Nas X’s collaboration with Riot Games for the League of Legends World Championship 2022 goes beyond a typical ‘ambassador’ activism, as highlighted in a video appointing the rapper to the fictional role of ‘president’.
Along with the skit video, LiL Nas X created the Worlds 2022 anthem, performed at the event, and the event helped create a League of Legends character skin. Some other honorable mentions taking place during Worlds 2022 include Tiffany creating a new trophy for the event and Mercedes’ simple, but effective, Worlds ad.
This year, exports went through a phase of diversification. Esports organizations launched music record labels, and players entered corresponding merchandise brands. One of the biggest advertising campaigns for a player was TenZ’s collaboration with FinalMouse to launch the Starlight Pro. Accompanied by an engaging advertising video, the mouse product sold out within hours, truly highlighting the brand power of professional players.
While FaZe Clan’s public listing hasn’t been a huge success, with the esports organization’s stock continuing to decline, it’s undeniable that FaZe’s collaboration with Snoop Dogg helped push FaZe into the forefront of mainstream media.Officially announcing himself as a FaZe member via animated video, their collaboration reached new heights when Snoop Dogg performed at the Superbowl half-time show with a FaZe-branded series. The goal of the campaign was to advertise FaZe to the world through its latest high-profile member – which it successfully did.
FACEIT’s ad with Gucci is unmatched in terms of style, construction and execution. As such, it came as no surprise that the video ad itself won Creative Piece of the Year at the Esports Awards. The Gucci Gaming Academy is a program designed to support the development of up-and-coming gaming talent in the industry. However, instead of the usual formula of high-octane gameplay footage, this ad’s nuanced approach is fresh and beautiful in execution.
Paramount+’s League of Legends mockumentary Players didn’t just market League of Legends’ LCS; It provided exposure for the league’s teams, players and event broadcast personnel, and possibly brought new eyes to the title. As Esports Insider revealed earlier this year, more than 150 brands and logos appeared on the show across nine episodes. As a result, the show – which is available for free for a short time – showcased a range of brands associated with eSports organizations,Creating one of the most valuable brand exposure deals in eSports.
Given Team Liquid’s prominence within esports, resulting in multiple rosters across multiple titles, the organization attempted to unify their individual teams and fandoms under one umbrella. With its series of visually stunning video and photoshoot campaigns, Wave of One utilized relatable factors within its campaign to ensure that fans of any Team Liquid roster would still be able to follow its story.This includes telling a simple story of good and evil, using an ‘anime style’ delivery, and providing Easter eggs for its esports fans.
Esports merchandise collaborations, and anime collaborations at this point, are not very uncommon in the industry. However, when the two titans of each sector collide, it’s hard not to mention.Not only did 100 Thieves and Attack on Titan deliver on the merchandise front, but the accompanying video (and its behind-the-scenes video) is breathtaking.