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SQVAD, a content brand owned by sports and esports agency SPORTFIVE, has partnered with esports and gaming analytics company Shikenso Analytics. SQVAD will use Shikenso’s solutions, including its AI tools, to gain better insights into the content produced by brands. SPORTFIVE is a sports and esports marketing agency that deals with business partnerships on a global scale. The company is known for partnering with organizations and brands at large, helping them partner with non-local sponsors.If you need more information about Shikenso Partners With SPORTFIVE-Owned SQVAD then read carefully and share with your friends.
SPORTFIVE has partnered with Fnatic, Gen.G, PaiN Gaming, Ampverse, NYXL among other eSports brands, and has recently diversified its operations into 2022.Pushed with the creation of SQVAD, a manufacturer segment of SPORTFIVE. Dubbed a ‘creators collective’, the initiative is currently limited to German-speaking countries, but there are plans to expand further in the future. SQVAD connects content creators with brands and helps them create content together, ranging from eSports and gaming to music and fashion.
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Shikenso Analytics will be a key figure in SQVAD’s development, as much of its work relies on measuring reach and other metrics for published content. SQVAD and SPORTFIVE will use AI tools to measure various aspects of content to provide results that can be shared with partners and customers.SQVAD will use Shikenso’s solutions, including its AI tools, to gain better insights into the content produced by the brand.
Marcel Sandrock, Senior Director of Global Esports & Gaming at SPORTFIVE, commented: “We want to be able to track and analyze in real time which posts are performing well and which still have optimization potential.“This applies to our partners’ visibility and integration forms – increasing relevant ad value is important, but keeping an eye on sentiment in the community is also important.”
By bringing together brands, rightsholders, media platforms, fans and us we reset what sport and entertainment partnerships can mean. Because as a FIVE, we all emerge victorious.
Shikenso is currently experiencing a period of rapid growth. The company has signed a slew of partnerships in 2022, with Astralis Data being the last announced partner for the company. Shikenso has teamed up this year with tournament organizer PGL, eSports holding company ReKT Global, as well as Berlin International Gaming and Eintracht Spandau, among other organizations.This is big news! Super cool to see this partnership come alive.If you like this article then share with your friends and keep supporting us.
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