Krafton stated that Badshah's song, which features playback singer Nikhita Gandhi, will be used in sponsored content like streams and promos.
Krafton announced on Friday that PUBG: New State will begin receiving exclusive content for Indian gamers. The South Korean publisher has collaborated with Sony Music India to bring pop singer Badshah’s song ‘Bad Boy x Bad Girl’ to the battle royale game. It is said to be the first of many upcoming Indian Pop music collaborations with PUBG: New State. To increase user engagement on the new game, Krafton has also launched a dance challenge and announced the launch of a Web series titled New State Chronicles.
Krafton stated that Badshah’s song, which features playback singer Nikhita Gandhi, will be used in sponsored content such as streams and promo videos. In addition, the game publisher is collaborating with rapper Raftaar to release an exclusive song for PUBG: New State. Raftaar’s special song will highlight the game’s new features and, along with ‘Bad Boy x Bad Girl,’ will serve as the game’s anthem in India, Krafton said in a statement.
PUBG: New State will also have its own Web series, New State Chronicles, in addition to the songs. Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali, and The Sound Blaze will appear in the three-part series. It will premiere in December, though no specific date has been announced.
Krafton is also hosting a dance competition, with winners receiving Google Play Store Gift Cards worth up to $5,000. (roughly Rs. 3,74,500). Participants must demonstrate their dancing abilities by uploading their New State dance videos to Instagram using the PUBG: New State filter and the hashtags #NewStateStyle and #PUBGNewState. In order to expand PUBG: New State, Krafton has collaborated with influencers and content creators such as Viraj Ghelani, Focused Indian, Bhuvan Bam, and the Comedy Factory.
Krafton’s latest moves come just over a year after the government banned PUBG Mobile in the country. With Battlegrounds Mobile India, the game publisher decided earlier this year to bring its battle royale gameplay back to the Indian market (BGMI).
While BGMI has gained some traction among PUBG Mobile enthusiasts in the country, Krafton appears to be expanding its presence with PUBG: New State. The new game was released earlier this month, after millions of people pre-registered for it on both the Android and iOS platforms. In less than a week after its release, the game had one crore downloads on Google Play.