OR Esports, India's most successful BGMI team, is happy to add Zebronics, the IT Peripherals market leader for over two decades
OR Esports, India’s most successful BGMI team, is happy to add Zebronics, the IT Peripherals market leader for over two decades, to their roster as the Peripheral Partner for the coming season, with a common ambition to be the best in technology, quality, and performance.
OR Esports will work with the ZebClan, an exclusive network of gamers founded by Zebronics to assist them interact and understand the genuine demands of the gaming community, as part of the relationship. The goal of this collaboration will be to create content creation, activations, fan experiences via live tournaments, video integrations, and branding at the OR Esports gaming house. OR Esports was launched in 2019 and is part of the Pole To Win International, Ltd. (PTW) Group; stated with a mission of empowering Indian gamers, the goal of this collaboration will be to create content creation, activations, fan experiences via live tournaments, video integrations, and branding at the OR Esports gaming house.
Commenting on the association, Rajesh Doshi, Director of Zebronics, said “We are very proud to be associated with OR Esports as their official peripherals partner. Our vision behind ZebClan is to make it a wholesome gaming community around Indian Gamers and give them the opportunity to participate in the discussions and get updates on the latestproduct launches and tournaments. Zebronics has one of the most extensive ranges of gaming peripherals in this segment, premium yet affordable for the masses. We are looking forward to engaging with more gamers through our association with OR Esports.”
OR Esports is the only Indian team to place on the podium in a PUBG mobile Global Championship. In 2020, the team came in second place at the PUBG Mobile World East Championship, with 157 million viewers. OR Esports boasts a 75 percent victory rate in official competitions and a 229 million viewership from their official tournaments.
On the partnership, Chief Product Officer at PTW, Kasturi Rangan said, “At OR Esports, our goal is to seek out, level up, and empower every gamer in India, and with Zebronics we have found the perfect partner to achieve this. With a shared passion for next-gen technology, we’re excited to make the best content for the Indian gaming community together”
According to a Newzoo survey, one in every two mobile gamers uses advertising to keep up to date on the products and services they want, and such a relationship will undoubtedly be effective in connecting the brand and creators’ demands.