Microsoft Trash Talks Call Of Duty In Response To Investigation

Neither Activision nor its games are "sufficiently significant" to destabilize the gaming market in the United Kingdom, Microsoft said in a legal document publicized earlier this week.

Mobile Codes February 2023 of Call of duty Game , Credit : COD mobile
By Shubham Dalal | Nov 26, 2022 | 3 Min Read follow icon Follow Us

Neither Activision nor its games are “sufficiently significant” to destabilize the gaming market in the United Kingdom, Microsoft said in a legal document publicized earlier this week. The statement came in response to an investigation by the UK’s Competition and Markets Authority (CMA), which highlighted concerns about how the merger between Microsoft and Activision could affect competition in the gaming industry.If you need more information about Microsoft Trash Talks Call Of Duty In Response To Investigation then read carefully and share with your friends.

Microsoft Trash Talks Call Of Duty In Response To Investigation :

In Microsoft’s response to the CMA, the company refutes this claim by presenting Activision’s data and statistics, even claiming that the company’s games are not significant enough to make or break its competitors in the market.The CMA’s first ruling stated that the transition of Activision Blizzard to Microsoft could result in a “substantial reduction of competition” in the UK markets.

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However, in response to the statement, Microsoft released an entire document that appears to contradict those claims — starting with Activision’s “limited share” and Call of Duty’s modest market power.Activision’s titles have gained in popularity over the years, but the millions of console gamers worldwide make up only 10-20 percent of the entire market. Microsoft stated, “Even focusing narrowly on the ‘shooter’ genre, Activision will not have the market power necessary to foreclose the downstream market,” adding that “console publishing revenues eat less than a quarter.”

Microsoft tore down the long and comprehensive Call of Duty franchise using its own numbers, saying it lacked exclusivity in the gaming industry. The company named just a few examples that highlighted the game’s poor performance in the gaming market, saying that the franchise was “consistently lagging behind” in a range of criteria, including Metacritic scores, user polls on PlayStation, and its unpopularity on social media. was abandoned.

“Even if Microsoft were to withdraw or reduce Call of Duty from the PlayStation, the panel would have to believe that Sony being the clear market leader for more than two decades would ‘prefer such losses’. will be placed in that [its] ability to compete is substantially limited’,” the document reads. “It’s not commendable.”

But Call of Duty’s downgrade didn’t just stop at the game itself. In its document, Microsoft stated that most gamers do not play Call of Duty on consoles, and added that the game itself is a small part of overall gaming consumption for players. Additionally, according to Microsoft, Call of Duty gamers are “neither ‘special’ nor ‘unique’ in terms of their spending or user engagement” compared to other gamers favoring other game franchises.

Microsoft also stated that the merged entity that would be created with the acquisition of Activision “will not have significant upstream market power.” The CMA will now have to review the document released by Microsoft in the second phase of its investigation.

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