Live game streaming and online games are driving the increase of digital media usage

A live game is a gambling game that does not use an EGD and is played with a live gaming device. Sample No. 1Sample No. 2. A live game includes, but is not limited to, roulette, a card game (including tournament games), and a dice game. Discovering Story Potential – In India, open Internet users have surpassed 600 million; live game streaming and online games are driving the increase of digital media usage. live game streaming and online games are driving the increase of digital media usage.

The following are the report’s principal findings:

1. Digital ad spend on walled gardens far exceeds consumers’ time spent on the internet – Indians spend half of their time on the open internet, even though ad spend is 5.5 times higher on walled gardens.
2. Consumers perceive brands that advertise on the open internet to be more premium – As such, they are 33% more likely to agree that ads on OTT/CTV are more premium, than those on YouTube.
3. Brands experience better ad recall on the open internet – Consumers are 19% more likely to find ads on news, websites, and blogs less intrusive than social media.
4. The research further highlights a clear preference for Hindi and local language content, which is fueling the adoption of the open internet. These outperform western content, with Hindi content (77 percent) dominating amongst OTT/CTV viewers, followed by local languages (52 percent) and western content (50 percent).
5. The open internet channels are leading the growth of digital media usage – Percentage of consumers who expect to increase their media use significantly in the next 6 months, by channel:

OTT/CTV – 44%
Music streaming – 39%
Live game streaming – 39%
Youtube – 39%
Online games – 38%
News, websites & blogs – 36%
Social Media – 34%

6. From watching OTT to playing online games, Indians’ digital media consumption spikes from 7 p.m. to 12 a.m – 40% of daily OTT viewing occurs between 7 p.m. and 12 a.m., the largest proportion of any other media channel.

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Esports Federation of India

Mr Lokesh Suji, Director of the Esports Federation of India and Vice President of the Asian Esports Federation, is the spokesperson (AESF)
The International Esports Federation (IESF), the Global Esports Federation (GEF), and the Asian Esports Federation are all full members of the ESFI (AESF)

8bit Creatives, India’s leading esports consulting and talent agency

Mr. Animesh Agarwal, Founder & CEO of 8Bit Creatives, is the company’s spokesperson.
Mr. Animesh Agarwal is the Founder and CEO of 8Bit Creatives, India’s premier esports consulting and talent management firm. He also founded S8UL, a gaming content and esports hub. S8UL is the parent organisation of team sOul, the defending BGMI champions in India. Animesh wears many hats, including entrepreneur, ex-professional gamer, monster energy esports athlete, gaming & luxury lifestyle content developer, and pioneer in the Indian gaming industry. He has a thorough understanding of the sector and is committed to changing the Indian esports and gaming industries. He has collaborated with other industry leaders such as Nodwin Gaming and LOCO to create significant advances in gaming and esports in India. 8Bit Creatives manages popular and renowned gaming content creators and influencers- Mortal, Scout, Mavi, Snax, Thug, Payal, Kaashvi, 8bit Goldy, and 8bit Sid to name a few.

FanClash, Asia’s largest fantasy Esports platform

Richa Singh, FanClash’s Co-Founder and CEO, is the company’s spokesperson.

FanClash is Asia’s largest Esports Fantasy Platform, with over 2 million users and over 5000 daily competitions. It is the must-have app for all Esports fans and professionals. FanClash has established itself as the region’s best Esports Fantasy Platform thanks to a wide range of features. The platform provides a slew of features to keep users interested and thrilled. FanClash raised $40 million in Series B fundraising last year to further its objective of creating a global esports fantasy, analytics, and fan engagement platform. The new round was co-led by existing investors and Matic Networks (Polygon). This follows a $10 million Series A financing in August 2021 from Sequoia Capital India, Falcon Edge (Alpha Wave Ventures), and Info Edge India.

Qlan – The Gamer’s Social Network

Mr. Sagar Nair, Co-Founder and CEO of Qlan, is the company’s spokesperson.
The app is a new venture that was created to address the need for a one-stop networking platform dedicated to the esports/gaming community. It is a unique platform designed for the community to engage with one another and facilitate the gaming ecosystem. The software serves as a one-stop shop for creating personalized Solo, Squad, and Organization profiles, showcasing gaming abilities by syncing in-game statistics, and accessing AI-enabled player matchmaking for confirmed connections. It will also aid in the distribution of gaming and esports content with the ability to monetize early, the promotion of esports tournaments and IPs to a targeted audience, and so on.

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