The anticipation of the event's return, and the growth of esports audiences, presented an inevitable opportunity for ESL and its parents.
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The IEM Rio Major 2022 is no ordinary Counter-Strike: Global Offensive event, or even a simple Major. For the Brazilian community, it represents overcoming a turbulent period in the country.The A CS: GO Major was supposed to take place in the famous coastal city of Rio de Janeiro in 2020, but the COVID-19 pandemic broke out just months before it started. The event was first postponed, then canceled after taking a devastating toll on Brazil, which many Brazilians blame on the imprudent policy decisions of President Jair Messias Bolsonaro.In this article we give you all information about the IEM Rio: The Making Of A Major — And A Region.
Now, just hours after Bolsonaro was ousted by voters in a controversial election after four equally contentious years, congratulatory bells ring from countries eager for warmer ties with the more liberal Brazil, IEM Rio Major Brazil. points to a promising time for exports. ,The turn of fate was hardly inevitable for the scene. Optimism hit a low point when ESL and Valve first canceled the CS:GO Major in Brazil – already considered long overdue – shortly after its announcement.
Yet ironically, it was the pandemic-induced surge in popularity of gaming and esports that would lay the groundwork for what was to come. The anticipation of the event’s return, and the growth of esports audiences, presented an inevitable opportunity for ESL and its parents.
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“In May 2022, we are re-announcement for Brazilian CS-GO new IEM RIO tournament .Senior Director Sean Clark . ESL FACEIT GROUP ON THE GAME ECOSYSTEMS, CS:GO. “It was met with one of the most well-received announcements in CS:GO, as one of the most anticipated tournaments was back on the map. So well anticipated it sold out again within an hour. “
“Then we were faced for IEM rio with our next challenge for tournament , how could we develop the tournament in global level to accommodate the maximum number of fans for our tournament ,which was the creation of the published expansion plan in early September 2022, in which every part of the tournament Additional tickets were added, including our fan fest featuring Gauls [the largest esports streamer in Brazil].”With opportunities came challenges. Clark said that a great effort was involved in creating and enhancing the event; More than 300 employees, including the same core team running IEM mainstays such as Katowice and Cologne, have descended on Rio to bring Brazil’s first Major to life.
Ellie McCarrell, Senior Director of Global Brand Partnerships at ESL FACEIT Group, told Esports Insider about the business opportunities at the Rio Major and the South American region more broadly.
“This is a huge step for all fans for making new opportunities and doing many tournament in South America. The Rio Major takes place against the backdrop of the election, which replaced the far-right Bolsonaro with the more moderate leftist Luiz Inácio Lula da Silva. Brazilian fans have always been extremely enthusiastic, passionate and loud, although it is difficult to separate the impact of the result – Lula is much more popular with younger voters, many of whom will be at the Rio Major.
As the period of volatility draws closer to a contentious election cycle, and the Rio Major opens with boisterous chants, visual sentiment and story to boot, stakeholders and investors will be paying more attention to the growth of Brazil’s esports. For ESL FACEIT Group, this is a no brainer. “We want to do more in this area for tournament and many of thinks,” concluded Clark. “We will do more in this area.”
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