Fnatic Network gets in collaboration with Shure Audio

The talents will go live and stream with the new Shure MV7 Podcast Kit.

Fnatic has started a collaboration with Shure Audio. (Credits: SHURE AUDIO)

London-based Fnatic Network’s twenty-two diverse talents are partnering with Shure Audio to give a demonstration on how to get “perfect sound from imperfect rooms.” The talents will go live and stream with the new Shure MV7 Podcast Kit. This joint initiative between Fnatic and Shure Audio has one goal– to help new content creators face the common roadblocks that create barriers to streaming success, including background noise. For the ones who are new to the streaming world, bad quality of stream could hamper their career that is just starting, and in order to prevent that the correct quality equipment is necessary.

Before getting into this partnership each organsiation has the aim to provide quality for their content creators. Fnatic wanted their first new partnership to be with an organisation that understands the industry and aims to commits to providing the very best industry-leading audio. The whole aim is to understand streamers’ demands of excellence. With the new MV7 Podcast Kit serving as the ideal audio solution for streamers, podcasters and musicians, Shure comes in as a life saver. Fnatic hopes that this collaboration with Shure will help the organisation’s emerging streamers and they can be champions in no time.

Fnatic joining hands with Shure

Compatible with virtually any gaming setup, the MV7 could easily be equipped with any of the existing technologies. The mic offers both USB and professional XLR output for use with interfaces, mixers, and professional audio equipment. These attributes make the MV7 a complete multi-purpose solution for gaming and streaming. Equipped with built-in-digital signal processing, mobile, and desktop app control, plus hardware control, the MV7 has been made in such a way that it will give Content Creators the most functional, professional streaming microphone.

Fnatic Netwrok’s history is unparalleled. Founded in 2004, they are one of the most successful esports brands of all time, winning more tier 1 game tournaments than any other team globally. Today, driven by the ability to advance esports performance, our strong results, as well as a growing fanbase, they’re the world’s third most-watched esports brand in 2020 – esports’ breakthrough year. Fast Company also deemed them 6th in the Most Innovative Gaming Companies of 2021.

It’s inevitable, then, that some of the world’s most forward-thinking brands – including AMD, BMW, Hisense, Monster and Jack Link’s – choose to communicate to young people through Fnatic.

Soraya Sobh, Head of Creator Management, has heard first hand from Fnatic Network talent on the early career challenges they face and is looking forward to the support that a partnership with Shure.

“We’re thrilled to not only launch our first official Fnatic Network brand campaign but even more excited to announce Shure as the partner to do it with. Fnatic Network is laser focused on developing and educating talent at every level and that aligns perfectly with the Shure MV7 which provides a fantastic mic for levelling up any gaming set up. The synergy between both Shure and Fnatic Network was seamless and indicative of the type of activation we want to offer our talent.“

The campaign will include Fnatic Network Gold Tier talent, PilotCeeBee and Phyzik. Between just the two of them, they have nearly 100k reach.

“A very good microphone is one of the most important things as a Content Creator or if you want to become one! I am a Shure fan for a long time now and really appreciate being a part of this awesome campaign and being able to try out the new MV7!”  PilotCeeBee, Fnatic Network member.

Fnatic Network has one dream for the creators– Grow your audience, develop your game, meet other creators, form friendships and partnerships, and earn real rewards for chasing your dreams, all with the support of Fnatic.

Fnatic Network is a grassroots talent initiative that seeks out and levels up content creators, influencers and esports athletes. Our mission is to support promising talent to grow and develop into the next generation of top performers. Fnatic Network believes that if you’ve got the talent, you’ll get your chance. Fnatic Network is designed to enable content creators of all backgrounds and gender identities to perform better at every level, with equal opportunity. To provide the content creators with all of these opportunities, Shure audio has stepped in.

Sportslumo Desk

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