British esports organization EXCEL ESPORTS and mobile network operator EE have renewed their partnership for a further three years.
British esports organization EXCEL ESPORTS and mobile network operator EE have renewed their partnership for a further three years. Joining Accel for the first time in 2020, EE will continue as the organization’s principal partner through 2025.As a result, EE will continue to operate EXCEL’s headquarters in Shoreditch, London. In addition, the company’s branding will remain on the jerseys of EXCEL’s LEC, VALORANT and FIFA rosters.If you need more information about EXCEL And EE Announce Three-Year Renewal then read carefully and share with your friends.
The extended three-year partnership will see the EE brand continue to be featured on all kits worn by EXCEL’s League of Legends EMEA, Championship (LEC), VALORANT and FIFA teams. EE will continue to help Excel’s teams train at their headquarters by providing world-class connectivity supported by the UK’s best network.In its role as EXCEL’s lead partner, EE is committed to making the gaming community as inclusive as possible, as well as supporting gamers with the products and services that matter most to them.
EE released three ‘key ambitions’ tied to its partnership with the esports organization: inclusivity, culture and experience. These ambitions are expected to be integrated into EE and EXCEL’s collaborative initiatives throughout the transaction.One of EE and EXCEL’s previous collaborations involved the ‘Connected Club Cup’, a national grassroots FIFA competition in the UK.
The past few months have been an interesting time for Excel. Earlier this month the organization took another step into education with the acquisition of assets from eSports e-learning platform Hitcap. In September however, the organization’s former co-founder, Kieran Holmes-Darby, filed a claim against EXCEL, which was later settled before trial.Along with EE, EXCEL’s other partners include JD, Just Eat, and Yoyotech, among others. To coincide with the announcement of its new headquarters earlier this year, the organization was named a Duke of Edinburgh’s Award-approved activity provider in Edinburgh.
Pete Jevons, Director of Marketing Communications at EE, commented on the deal: “The gaming community in the UK continues to grow from strength to strength and together with our partners at Accel, we look forward to using our technology and network to deliver new initiatives, experiences and services that will benefit this community – both at the elite and grassroots levels.
“We want to be the number one network for gaming in the UK and we are confident that our work with Accel will be fundamental in achieving this goal.”By tom daniels .