Cybeart enters cricket and signs a multi-year licencing agreement with Gujarat Titans to be their official merchandising partner

While Cybeart has joined a Cricket League as the first luxury gaming chair brand, this exclusive partnership also symbolises the brand's successful transition from Esports to the Indian sports business.

By Naman Alok | Feb 22, 2023 | 3 Min Read follow icon Follow Us

22 February 2023, New Delhi: Gujarat Titans, one of India’s premier cricket teams, have named Cybeart, the top chair brand throughout Canada, India, and the Middle East, as their official merchandising partner on a multi-year contract. Cybeart has worked with some of the nation’s top Esports teams, IPs, and youth events after expanding their worldwide reach by entering the Indian market last year. The brand entered the cricket field with their partnership with Gujarat Titans just four months after arriving in India. By this alliance, Cybeart will now try to reach Cricket fans and promote the high-end, cutting-edge chairs that offer a world-class sitting experience to the team and its global fanbase. While Cybeart has joined a Cricket League as the first luxury gaming chair brand, this exclusive partnership also symbolises the brand’s successful transition from Esports to the Indian sports business. Cybeart enters cricket and signs a multi-year licencing agreement with Gujarat Titans to be their official merchandising partner.

Cybeart enters cricket and signs a multi-year licencing agreement with Gujarat Titans

The founder of Cybeart, Krutik Patel, commented on the significance of this unique connection, saying, “We are incredibly thrilled to associate with one of the biggest cricketing teams of India. The first step in entering Cricket and diversifying from the Esports industry specifically to market to a much larger population is adding this relationship to the brand’s portfolio. One of the most admired teams, Gujarat Titans has achieved success in the nation’s top cricket league from the very first season. I have no doubt that this collaboration will support us in realising our goal of developing an environment that prioritises ergonomics. With chairs branded with their preferred team, this association will offer supporters the most comfortable seating available, allowing them to enjoy a premium watching experience.

The biggest names in international cricket, including Hardik Pandya, Shubhman Gill, Rashid Khan, David Miller, Kane Williamson, and many more, call Gujarat Titans, a top side in India’s T20 league, home. These players will use the world’s first cricket league chairs to experience the difference. The special chairs will also be present in the team rooms and KIOSKS on the home field as part of the deal, serving as an experience centre there.

“From our inception, we have collaborated with companies that represent innovation, excellence, and a cutting-edge method of doing business. Cybeart has established a market niche for themselves internationally with its futuristic seats and is still expanding. We warmly welcome Cybeart to the Gujarat Titans family and anticipate a successful partnership that gets stronger over time, according to Arvinder Singh, COO of Gujarat Titans.

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The global market for gaming chairs was estimated to be worth USD 1126.36 million in 2021 and is anticipated to grow at a CAGR of 7.8% to reach USD 2034 million by 2030. Longer working hours’ major increase in health issues and the allure of comfort are what are fueling this industry’s expansion.

With products that prioritise ergonomics, Cybeart hopes to change the gaming chair industry and establish itself as the leading brand on the global stage. This goal will be aided by their cooperation with the Gujarat Titans.

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