The anime ad by Morinaga Milk Industry for the return of Lipton Milk Tea in Japan is titled "667 Love Letters."
Lipton Royal Milk Tea paper cartons bid adieu to Japan in March 2022, leaving many fans of the drink disappointed. However, on Tuesday, the beverage is set to make a triumphant return to stores across Japan, except in Okinawa. To celebrate the homecoming, Morinaga Milk Industry, the distributor of Lipton Milk Tea in Japan, has released an anime ad that tells a heart-warming story of love and longing. Cheesy Romance Anime Ad Marks Lipton Milk Tea’s Comeback to Japan.
The ad features a boy and a girl who seem to be separated but continue to pine for each other through a series of love letters. The romantic tale has all the hallmarks of a Makoto Shinkai film, with tender moments and a touch of melancholy. As the story progresses, it becomes clear that every line of dialogue in the letters actually comes from the public’s letters after the brand announced its discontinuation.
The ad is a tribute to the enduring love and loyalty that Lipton Milk Tea has inspired among its fans. It highlights the deep emotional connection that people have with their Favorite drinks and the impact that they can have on their lives. The ad is a poignant reminder that some things are worth waiting for and that the return of Lipton Milk Tea is a cause for celebration. Fans of the beverage can now look forward to enjoying the taste of their Favorite drink once again.
The anime ad by Morinaga Milk Industry for the return of Lipton Milk Tea in Japan is titled “667 Love Letters.” The title is a reference to the overwhelming response the company received from Lipton Royal Milk Tea enthusiasts in the form of 667 letters between April and September 2022. The ad features heartfelt messages exchanged between two lovers through love letters, voiced by Kaito Ishikawa and Kaori Maeda. However, towards the end of the ad, it is revealed that all the lines of dialogue are from love letters written by the public.
The ad was directed by Toshitaka Shinoda and features the theme song “A Blue Pack of Milk Tea,” performed by Moka Sato. The ad captures the essence of the deep emotional connection people have with their Favourite drinks and how it can bring people together. The ad’s heartwarming message is a tribute to the power of love, loyalty, and the joy of reunions. With the return of Lipton Milk Tea, fans can now savour the taste of their favourite beverage and relish the moments of togetherness it brings.
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